11 Gen Z
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11 Gen Z
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New research from international law firm Gowling reveals why organisations should be listening to young people when forming ESG policies that are future-fit and avoid greenwashing. With most businesses now incorporating environmental, social and governance (ESG) policies into their corporate strategies, Gowling ‘Tomorrow’s World’ report highlights the ethical and commercial opportunities of working with Generation Z in defining those polices. Generation Z – those born between 1997 and 2012 – is the world’s largest population by generation. The group's digitally driven cultural influence, coupled with its huge surge in spending power made Gen Z a significant target audience for businesses and, as the cohort enters the workforce, a much sought-after talent pool. To discuss this important topic I am joined by Sharon Ayres and Ben Stansfield – Partners at Gowling on the latest Net Zero Heroes podcast.
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