In this episode of 10X Franchise, Alisa Sparks shares her inspiring journey from a finance background in the military to founding Linden Creek, a successful interior design and home staging company. She discusses the importance of creating systematic approaches to design, the challenges she faced while building her business, and the success of her first franchise. Alisa emphasizes the value of community among franchisees and her commitment to maintaining a consistent brand while allowing for creative freedom. She also highlights the development of a software solution to enhance efficiency in the business.

Takeaways

• Alisa transitioned from military finance to interior design.
• She discovered her passion for design through home renovations.
• Linden Creek started as a home staging company and evolved into interior design.
• Alisa built systematic frameworks for design processes.
• Her first franchisee tripled her initial sales in a year.
• Challenges in her journey included financial mistakes and personal struggles.
• She emphasizes the importance of community among franchisees.
• Alisa developed a software solution to streamline operations.
• Her focus is on maintaining a boutique franchise model.
• She believes every experience contributes to personal growth.

Learn more about Lyndon Creek and Alisa Sparks https://linden-creek.com/

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedin: Solomon Thimothy

As the population ages, mobility is becoming one of the most important and underserved markets in home services. In this episode of 10X Franchise, Solomon Thimothy sits down with Dave Pazgan, founder of Liftology, to explore how mobility solutions can be scaled through franchising while keeping customer experience at the center of the business.

Dave shares his journey into the mobility industry, explains the growing demand driven by aging-in-place trends, and breaks down Liftology’s AAA Proven Process for delivering consistent, high-quality service. The conversation also examines the realities new franchisors face, the importance of selecting the right franchise partners, and what prospective owners should understand before entering the mobility space.

Takeaways

• Liftology was built to help individuals maintain independence while navigating their homes and communities.
• Demographic shifts toward an aging population are creating sustained demand for mobility solutions.
• Customer experience plays a central role in long-term success within the mobility services industry.
• The AAA Proven Process focuses on responsiveness, accurate assessment, and engaged ownership.
• Franchise success depends heavily on selecting owners who align with the brand’s mission and standards.
• Strong support infrastructure enables franchisees to deliver consistent service across locations.
• Industry knowledge improves decision-making for prospective franchise owners entering mobility services.
• Franchise relationships rely on trust, transparency, and ongoing communication.
• Short-term financial motivation can undermine franchise stability and brand reputation.
• Long-term commitment is a defining factor in building a durable franchised business.
  
  

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

What really happens behind the scenes when a real estate brand decides to scale through franchising? In this conversation, Solomon Thimothy sits down with Lisa Loser, COO of Iron Valley Real Estate, to unpack the transition from corporate leadership to real estate franchising, and what it takes to grow a franchise the right way.

Lisa shares how Iron Valley evolved from a regional brokerage into a national franchise, why agent-friendly commission structures matter, and how recruiting, compliance, and company culture shape long-term success. The discussion also explores the role of technology and AI in real estate operations, how prospective franchise owners should evaluate opportunities, and why authenticity and diversity are central to Iron Valley’s identity.

Takeaways

• Iron Valley began franchising shortly after her arrival, accelerating expansion through structured systems and support.
• Agent-friendly commission models have been a core differentiator in attracting and retaining talent.
• Scalability in real estate franchising requires early planning around compliance and operational standards.
• Recruiting high-quality agents plays a direct role in franchise owner performance and sustainability.
• Iron Valley’s culture emphasizes authenticity, diversity, and alignment across locations.
• Evaluating a franchise opportunity benefits from direct conversations with existing franchise owners.
• Technology integration has supported efficiency, consistency, and operational clarity across the network.
• AI tools are being leveraged to enhance internal operations and agent support.
• The Iron Valley name reflects regional heritage and reinforces brand identity rooted in history.

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

Why do some entrepreneurs push through difficult seasons while others walk away? In this episode of 10X Franchise, Chris Raimo breaks down why passion plays a defining role in long-term business success, especially when growth slows, pressure builds, and the work gets hard.

Chris explains how businesses built purely on profitability often struggle during challenging periods, while founders who care deeply about the work are better equipped to persevere. The conversation explores the relationship between adversity, resilience, and sustainable success, offering a grounded perspective on what it really takes to stay in the game long enough to see meaningful results.

Takeaways

• Businesses driven only by profitability often struggle to survive extended periods of difficulty.
• Tough seasons act as a filter that separates short-term efforts from long-term commitment.
• Entrepreneurs who push through adversity are more likely to experience the gains that follow.
• Passion increases an individual’s ability to remain engaged during challenging phases of growth.
• Perseverance is often the difference between stalled progress and lasting success.
• Long-term outcomes are shaped by how founders respond to pressure and uncertainty.
• Emotional investment in the work strengthens resilience during downturns.
• Difficult periods provide clarity about whether a business aligns with personal motivation.
• Sustained success tends to emerge after navigating discomfort and resistance.
• Adversity plays a central role in shaping stronger, more committed entrepreneurs.

Learn more at https://happycatfranchising.com/

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

Pet care demand exploded over the last few years, but only brands built around convenience are positioned to scale. In this conversation, Solomon sits down with Shaina Denny, founder of Dog Drop, to break down how convenience, flexibility, and clear positioning shaped a new kind of dog daycare business.

Shaina shares how Dog Drop launched during the pandemic, why loving dogs isn’t enough to run a successful daycare, and what led her to franchise the model. The discussion covers retention-driven growth, market dynamics in pet services, and what franchise owners need to understand when they’re effectively running two businesses at once.

This episode offers practical insight into scaling service-based businesses, building systems that support franchisees, and identifying real opportunities in a fast-growing industry.

Takeaways

• Many pet care businesses begin with a personal story, but operational discipline determines long-term success.
• Running a dog daycare requires structured systems, staffing expertise, and customer management beyond a love for animals.
• Convenience and flexibility have become primary drivers of customer loyalty in pet services.
• Launching during the pandemic created operational and market challenges that shaped Dog Drop’s business model.
• Franchising became a strategic growth decision based on internal systems and scalability readiness.
• A clear understanding of local market dynamics supports sustainable expansion.
• High retention rates play a central role in maintaining predictable revenue and franchise stability.
• The pay-for-what-you-use model aligns pricing with customer behavior and usage patterns.
• Franchise growth depends on building strong internal support systems for operators.

Learn more at https://www.dogdrop.co/

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

Wellness and beauty are converging fast. Glosshouz is one example of how founders are building scalable brands at the intersection of both. In this episode, Solomon sits down with Loni Le Van-Etter, founder of Glosshouz to explore the business behind one of the industry’s most distinctive concepts.

Loni shares her entrepreneurial journey, the thinking behind Glosshouz’s one-stop wellness model, and the realities of growing a franchise in an evolving industry. The conversation covers company culture, customer retention strategies, and the role of passion and persistence in long-term business growth. This episode offers valuable insights for founders, franchisors, and anyone building a brand in wellness or beauty.

Takeaways:

• Glosshouz was built to combine wellness, beauty, and medical aesthetics in one experience.
• Loni’s career shift was driven by a desire to create meaningful impact through business.
• The one-stop model simplifies wellness and beauty services for modern consumers.
• Franchising became a natural growth path as the brand gained traction.
• A strong company culture plays a central role in sustaining growth and alignment.
• Mentorship and guidance help entrepreneurs navigate complex growth stages.
• Long-term success requires patience, consistency, and continuous learning.
• The BFF savings program contributed to stronger customer retention and loyalty.
• The wellness industry is moving toward more integrated, holistic solutions.
• Passion for aesthetics and wellness continues to shape the brand’s vision and direction.

Learn more:

https://www.glosshouz.com/home

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

How can wellness be made affordable, accessible, and enjoyable for everyone? In this episode, Solomon Thimothy interviews Jeremy Jacob, founder of Evolve, to explore how the brand is redefining the wellness experience.

Jeremy shares the story of Evolve, from creating a flexible membership model to building a community-focused wellness environment. He also discusses franchising strategies, operational challenges, and how innovation and adaptability drive growth. This episode is packed with practical insights for entrepreneurs, wellness enthusiasts, and anyone interested in creating meaningful experiences that scale.

Takeaways:

• Evolve is designed to make wellness services accessible to a wide audience.
• The flexible membership model allows customers to pay based on usage, enhancing affordability.
• Staffing challenges, especially post-COVID, shaped operational and service strategies.
• Franchising is approached with a focus on community support and maintaining brand standards.
• The ideal customer includes anyone seeking to improve their wellness and lifestyle.
• Creating a social, community-focused wellness space enhances engagement and experience.
• Operational efficiency is critical to keeping services affordable and sustainable.
• Prioritizing customer service ensures a welcoming and inclusive environment.
• Future innovations are guided by customer needs, wellness trends, and market feedback.
• Lessons learned include pacing growth and carefully managing franchise expansion.
  
  
  

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy

Entrepreneurship isn’t for the faint of heart. In this episode, Laura Wayland shares her entrepreneurial journey, from buying a wine and beer store during the recession to founding Friend Porch Cafe and expanding into franchising.

Laura talks about the challenges she faced, the lessons learned, and the strategies that helped her grow her business. She emphasizes resilience, fearlessness, and scrappy resourcefulness while offering practical advice for aspiring entrepreneurs. Whether you’re starting a small business, considering franchising, or looking to learn from someone who turned challenges into opportunities, this episode is packed with actionable insights.

Takeaways:

• Laura transitioned from being a stay-at-home mom to a successful entrepreneur, highlighting the power of adaptability.
• Risk-taking played a key role when she purchased a wine and beer store during the recession.
• Making decisions without fear allows for greater opportunity and growth.
• Being scrappy and resourceful is essential in entrepreneurship, especially when starting small.
• The entrepreneurial journey is full of challenges, learning experiences, and personal growth.
• Franchising requires different strategies than running retail stores, but offers scalability.
• Building strong relationships and helping others succeed creates long-term value.
• Aspiring entrepreneurs should take action rather than wait for the perfect moment.
• Understanding margins and financials is critical for sustainable success.
• Leadership and valuing staff are key components of a thriving business.
  
  

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

Follow me:

TikTok @sthimothy

Instagram @sthimothy

Facebook: Solomon Thimothy

Linkedln: Solomon Thimothy