In this episode of 10X Franchise, Alisa Sparks shares her inspiring journey from a finance background in the military to founding Linden Creek, a successful interior design and home staging company. She discusses the importance of creating systematic approaches to design, the challenges she faced while building her business, and the success of her first franchise. Alisa emphasizes the value of community among franchisees and her commitment to maintaining a consistent brand while allowing for creative freedom. She also highlights the development of a software solution to enhance efficiency in the business.

Takeaways

• Alisa transitioned from military finance to interior design.
• She discovered her passion for design through home renovations.
• Linden Creek started as a home staging company and evolved into interior design.
• Alisa built systematic frameworks for design processes.
• Her first franchisee tripled her initial sales in a year.
• Challenges in her journey included financial mistakes and personal struggles.
• She emphasizes the importance of community among franchisees.
• Alisa developed a software solution to streamline operations.
• Her focus is on maintaining a boutique franchise model.
• She believes every experience contributes to personal growth.

Learn more about Lyndon Creek and Alisa Sparks https://linden-creek.com/

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As the population ages, mobility is becoming one of the most important and underserved markets in home services. In this episode of 10X Franchise, Solomon Thimothy sits down with Dave Pazgan, founder of Liftology, to explore how mobility solutions can be scaled through franchising while keeping customer experience at the center of the business.

Dave shares his journey into the mobility industry, explains the growing demand driven by aging-in-place trends, and breaks down Liftology’s AAA Proven Process for delivering consistent, high-quality service. The conversation also examines the realities new franchisors face, the importance of selecting the right franchise partners, and what prospective owners should understand before entering the mobility space.

Takeaways

• Liftology was built to help individuals maintain independence while navigating their homes and communities.
• Demographic shifts toward an aging population are creating sustained demand for mobility solutions.
• Customer experience plays a central role in long-term success within the mobility services industry.
• The AAA Proven Process focuses on responsiveness, accurate assessment, and engaged ownership.
• Franchise success depends heavily on selecting owners who align with the brand’s mission and standards.
• Strong support infrastructure enables franchisees to deliver consistent service across locations.
• Industry knowledge improves decision-making for prospective franchise owners entering mobility services.
• Franchise relationships rely on trust, transparency, and ongoing communication.
• Short-term financial motivation can undermine franchise stability and brand reputation.
• Long-term commitment is a defining factor in building a durable franchised business.
  
  

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ims.net

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franchisemarketing.io

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What really happens behind the scenes when a real estate brand decides to scale through franchising? In this conversation, Solomon Thimothy sits down with Lisa Loser, COO of Iron Valley Real Estate, to unpack the transition from corporate leadership to real estate franchising, and what it takes to grow a franchise the right way.

Lisa shares how Iron Valley evolved from a regional brokerage into a national franchise, why agent-friendly commission structures matter, and how recruiting, compliance, and company culture shape long-term success. The discussion also explores the role of technology and AI in real estate operations, how prospective franchise owners should evaluate opportunities, and why authenticity and diversity are central to Iron Valley’s identity.

Takeaways

• Iron Valley began franchising shortly after her arrival, accelerating expansion through structured systems and support.
• Agent-friendly commission models have been a core differentiator in attracting and retaining talent.
• Scalability in real estate franchising requires early planning around compliance and operational standards.
• Recruiting high-quality agents plays a direct role in franchise owner performance and sustainability.
• Iron Valley’s culture emphasizes authenticity, diversity, and alignment across locations.
• Evaluating a franchise opportunity benefits from direct conversations with existing franchise owners.
• Technology integration has supported efficiency, consistency, and operational clarity across the network.
• AI tools are being leveraged to enhance internal operations and agent support.
• The Iron Valley name reflects regional heritage and reinforces brand identity rooted in history.

Visit us:

ims.net

Franchise owners visit:

franchisemarketing.io

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