004 - Building a Marketing Ops or RevOps team from scratch
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004 - Building a Marketing Ops or RevOps team from scratch
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Dive deep into the world of revenue operations and marketing operations with insights friend of the pod Justin Norris, a veteran in the field. This episode peels back the layers on building effective teams, balancing internal and external perspectives, and the challenges of navigating the ever-evolving tech stacks in marketing.
Timestamps:
- 0:13 - Welcoming friend of the pod Justin Norris
- 2:00 - The importance of balancing in-house and consulting perspectives for growth
- 5:30 - Discussion on building a marketing ops or rev ops team from scratch: roles and responsibilities
- 15:00 - The power of a well-rounded team: Generalists, enablement, and specialized roles
- 25:45 - The balance between "running the business" and "changing the business" in team dynamics
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