In this episode, Jason reviews the June results from Rothman PPC’s personal injury Google Ads program. The system-wide cost per case came in at $6,135, which was better than last month but still above the $4,000 to $5,000 goal.
Jason talks through why the cost per case was too high, how pressure for more case volume can lead to overly aggressive bidding, and why July’s strategy is all about discipline over volume.
He also covers the improved case mix from June, including more slip and fall cases, dog bites, and pedestrians hit by vehicles, plus why intake and follow-up are still critical when Google Ads produces high-intent leads from people searching for a lawyer right after an accident.
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23 min