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World Wide Rave

Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
De : David Meerman Scott
Lu par : Walter Dixon
Durée : 4 h et 47 min
Catégories : Anglais - Business, Commerce & Economy
3 out of 5 stars (1 notation)

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Description

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.

A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there.

Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.
©2009 David Meerman Scott (P)2009 Gildan Media Corp

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Notations

Global

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Histoire

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  • Global
    5 out of 5 stars
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  • Andras
  • 07/05/2009

Excellent insights

A must-read for all those involved in any form of marketing - practical, concrete and entertaining!

3 personnes ont trouvé cela utile

  • Global
    4 out of 5 stars
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  • Damian
  • 27/04/2009

Good insights into driving a world wide rave

Good insights into successfully spreading the word about your content and online value across the world wide web. Concepts were original and backed up with good examples.

4 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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  • GoodDaughter
  • 18/05/2009

Real-World Ideas

This is a terrific listen. Great ideas that can jumpstart your own brainstorm. Scott tells you what and how, unlike many that leave you wanting specifics. As a marketing professional and small business owner, I highly recommend it.

5 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour M. Curtis McCoy
  • M. Curtis McCoy
  • 15/08/2019

You need to read this book (again)

If you own or manage a business that sells, services, or offers... anything, this book will change how you market your business. Highly recommend.

  • Global
    5 out of 5 stars
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  • Sambath Sim
  • 05/01/2017

Great way to get mouth to mouth spread.

Great content, a bit too long but not boring story. Recommended to all that building your own brand.

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
Image de profile pour Koleen
  • Koleen
  • 10/04/2012

Another great David Meerman Scott Book

What made the experience of listening to World Wide Rave the most enjoyable?

David has a great storytelling ability that makes his writing easy to read and easy to understand

What other book might you compare World Wide Rave to and why?

Trust Agents by Chris Brogan. Similar theme of connecting with clients

  • Global
    1 out of 5 stars
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  • Robert
  • 25/05/2010

Don't waste your time

Here's the market at work...DO NOT WASTE YOUR TIME OR MONEY ON THIS BOOK. Nothing new here, a 10 year old has more insight.

1 personne a trouvé cela utile

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  • Global
    5 out of 5 stars
  • Interprétation
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  • Arnaud
  • 13/07/2016

Monetize your time in social network

I used to hear that investing time in social networking has no short term benefit. David Meetman Scott, who I met during Business Mastery in London, explains the key aspects of the commitment to the public, the education of the market and the innovation that any business leader has to implement in order to get called for business rather than waste money in advertising for growth. Definitely a book to read / hear more than once.

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