Relevant to retail stores, not to Ecommerce

If you do retail in a brick and mortar store, this is a great book. If you do Ecommerce only, this book doesn't have much to offer.

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Should have read this in college

If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?

Here's My Money

Any additional comments?

Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.

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80% outdated.

The content and views of the author are very outdated. Definitely not suited for post 2010.

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Blatant self-advertisement with no substance

Forced myself into the Chapter 2 hoping that it can't be that bad for a 4 stars rated book, but no luck. An endless stream of self-praising and self-advertisement, detailed explanation of why author's services are so superior to the competitors and never ending list of accolades. In a book titled "Why we buy" there was exactly zero useful insights on the "Why" part. So far it was only about "How my company can observe in every tiny detail HOW they buy" with a couple of examples that if store's management is brain dead - well yeah, a mere observation of what floor space is crowded can lead you to some insights. Refunded.

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Not a great read

A very poor read as the writer was more interested in personal appeasement than articulating the subject at hand.
Very pushy on views that are obsolete in a bid to maintain niche market and position self as an authority.
I never loose with any book I read but this was a challenge trying to take away some points but I did.

Don't get too excited when you buy this book, not much might be learned except listening to deliberate mention of big name companies to justify industry position

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Learn How Stores Market To The General Public

My husband and I were recommended this book for a long trip. Neither one of us are into marketing or retail or anything like that. In fact, I am a legal assistant and he is a network administrator. So we were curious why a friend was so enthusiastic about this listen. WOW! We learned a lot and, have since then, listened again several times and turned others on to it.

If you ever wondered why grocery stores are basically laid out in the same way, or grouping of items occur the same in stores, this book will answer that and many more questions.

I wish this book would get updated every ten years. I would surely buy each revised edition!

Great, insightful book, but could do with an update

This is a really book that gives a great insight into human nature. Oh, and shopping.
My only reservation is that feels about 10 years out of date, particularly on the topics of technology and the internet and on the gender defined habits of men and women.
In both cases, Paco acknowledges that these things are changing, but in the time since this book was last updated (2009ish?) it feels like an awful lot has changed.
Otherwise, however, this book is well pitched at the interested amateur and the style is relatively light and playful, while retaining it's insightfulness!

ok

good ideas but aimed at large retail storefronts was just looking for something i could adapt for my small retail business

a, comprehensive review of shopping

Thought provoking for anyone in retail industries. This book is a must for any business that wants to improve customer experience and really understand their customer.

very insightful

this was a very informative book things that seem simple in North America are rarely done that would improve a customer's experience and businesses bottom line