It's tough to be a man who is truly honored. But that's exactly who you want to be, a genuinely honorable man who has a positive impact on his family, coworkers, and friends. Gain clarity and confidence in understanding yourself, the men you work with, and the man you married. Because being a genuine man, a man of honor, is not for wimps.

Based on scientific and biblical research, it’s a practical guide that will inspire you to be the man you were created to be - a genuine man of honor. A straight-forward, and pragmatic exploration of what drives a man’s behaviors:

1. Discover the power of a man’s RAH cravings: Respect, admiration, and honor
2. Build confidence in your unique purpose and role in work and life
3. Gain insights into self-management and conflict resolution
4. Become more honorable while inspiring other men to do the same

"Nothing great will ever be achieved without great men, and men are great only if they are determined to be so." (Charles de Gaulle)

"All it takes for a contagious manly culture to form is for one genuine man to live out genuine manhood." (From Mansfield's Book of Manly Men by Stephen Mansfield)

"I learned early on in SEAL training the value of teamwork, the need to rely on someone else to help you through the difficult tasks." (From Make Your Bed by Admiral William H. McRaven)

What love and respect and for women only did for marriages, What Men Crave will do for the workplace. Man's RAH cravings (respect, admiration, and honor) are not only critical to his marriage, but they are also imperative to his work. Learn more about the author and his other resources at BillSimpson.org.