Despite conventional wisdom, the biggest risk confronting our generation isn’t economic, political, or climate risk. It’s decision risk, and the failure to hear who and what really matters. Your decisions impact others, yet in today’s noisy world of digital distraction, disinformation, and data overload, we’re more vulnerable than ever to hearing less and less. In the dash to decide, we sacrifice nuance for convenience, misinterpret people and misunderstand situations, accelerating a rush to misjudgment.

The result? A catalogue of human errors, unheard voices, and tone-deaf leadership. Tuning out relevant voices degrades decisions, damages reputations, and squanders opportunity, amplifying modern activism, rampant polarization, scandals, and scams.

Now, that can change. In Tune In, award-winning Nuala Walsh champions understanding behavior as an insurance policy against mishearing, misinformation, and misjudgment. This timely masterclass stands apart in its original treatment of 'deaf spots,' the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret.

Armed with a new science-led PERIMETERS framework and dozens of 'sonic' strategies that rely on human intelligence, not artificial intelligence, you’ll discover the 10 traps that bind our reasoning. Each is illustrated by a cast of Wall Street titans, sports legends, serial killers, presidents, astronauts, entrepreneurs, entertainers, and exonerees.

By tuning in, you’ll hear what others don’t and secure advantage. You’ll stand out rather than miss out, becoming a more admired and influential Decision Ninja. Good judgement is at a premium—and your decisions matter. It's time to Tune In.