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They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Lu par : Paul Boehmer
Durée : 6 h et 20 min
4 out of 5 stars (1 notation)

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Description

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

Ce que les auditeurs disent de They Ask You Answer

Notations
Global
  • 4 out of 5 stars
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  • Global
    5 out of 5 stars
  • Interprétation
    1 out of 5 stars
  • Histoire
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  • lisa b.
  • 23/09/2018

Incredible content.

This book, both validated and inspired our company to follow the concept of a different- and nonnegotiable - form of marketing. Your business will follow their lead or miss an opportunity to obtain real, measurable and educated buyers. Was not a fan of the narrator- sorry.

2 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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  • henry cooper sr
  • 19/03/2018

Content is King☺☺🙄

This has to be the most honest and throuough book on the digital customer I have ever read.Simple clear and direct information on how to approach your marketing campaigns a must read for any digital entrepreneur.

2 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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  • Andre Roman
  • 27/11/2017

Wow- I'm a believer

This is my first audiobook. And yes, I was skeptical to the idea of being able to follow along without visible text. I have listened to NPR, The Economist and several other periodicals in audio form but never have I listened to a book.

After the first chapter I realized that I fully understood the concepts outlined but I also felt more engaged than if I were reading directly from text. Each of us has our own way of learning and while I have come across so many books and topics that have interested me personally, I've struggled with the commitment required to read a book in its entirety.

I only wish I discovered audible.com sooner.

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
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  • Jon
  • 08/10/2017

great book and better ideas. I will read it again.

I found it powerful. the ideas really where simple but important. I will read it again.

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
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  • Chris Heidlebaugh
  • 04/08/2017

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

3 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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  • bison
  • 10/08/2020

85% practical!

85% practical! and the other 15% becomes practical as you develop... they even give a reasonable timeline of expectations!
great stuff

  • Global
    1 out of 5 stars
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  • Amanda
  • 06/04/2020

Amazing Book, Bad Reader

I love this book and Marcus Sheridan's work, but the reader is terrible! I can't bring myself to finish it.

  • Global
    5 out of 5 stars
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  • Sunnnee
  • 22/02/2020

Informative and a fast-read! Read it 3 times!!

I blogged around the same time Marcus started the Sales Lion and he is a superb guy and writer. His content is always straight-forward and this book is inline with the inspiring advice he gives for any type of business looking to be a thought leader in their industry. This is great for sales people also.

  • Global
    3 out of 5 stars
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  • Seajunkie
  • 30/01/2020

After the first few chapters it repeats

He tries to teach by repetitive bragging about his company and this one main concept. The first few chapters provide some really great ideas. the rest sounds like an infomercial for his firm and Hubspot. If your read this phrase "They ask, you answer," to yourself, about 10,000 times, you basically read 1/4 of the book.

  • Global
    5 out of 5 stars
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  • Jessica
  • 11/01/2020

great new perspective on marketing

if you are plateauing in your business and need to find a new way to drive sales, this book gives you a different perspective that caters more to consumers and how they select companies in this day and age

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    5 out of 5 stars
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  • JD
  • 15/11/2019

Interessanter Ansatz

Sehr interessant und gut erklärt. Nett wäre wenn die einzelnen Tracks benannt werden würden (Kapiteltitel)

  • Global
    5 out of 5 stars
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  • Jörg S.
  • 20/06/2019

Gut für Einsteiger.

Für Neulinge im Marketing ganz gut. Weniger Selbstlob hätte dem Buch noch gut getan. Ansonsten habe ich es genossen und viele nützliche Dinge erfahren.