Just a few years out of business school, Marvin Davis found himself in the position of Chief Financial Officer of a large, fully integrated oil company that was losing well over $250,000 a month. In short order, through his keen perception and strategic ability, Marvin devised and began to implement a no-nonsense plan to eliminate waste and improve productivity. Remarkably, the company almost immediately began to turn a profit and within just six months was earning two million dollars a month.

Just some of the things you'll learn in The Turnaround Formula are:

• the single most important thing you can do to add cash to your bottom line
• how to invest during times of duress
• measuring performance and the importance of forecasting
• how to market as if your life depended on it
• the right way to downsize
• aggressively attack your accounts receivables
• ways to control expenses you may not have thought of

It all starts with handling one tough assignment. Then you take on another and another. According to Marvin, no one ever expects to get into crisis management. But once you do, there's an exhilaration that comes from seeing an unhealthy business become profitable again. You'll be able to do more with less and maximize your resources better than before.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.