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    Description

    Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

    With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

    ©2018 Contently, Inc. (P)2018 Gildan Media

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    • Global
      4 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • rasheedah h
    • 31/03/2019

    A worthwhile breakdown of content strategy

    I have had ideas floating around about how I want to grow my business using stories and content. I have been looking for valuable resources to help me understand how to evaluate and layout an effective growth strategy. This is one of those resources I will be adding to my collection. It is a clean and clearly explained methodology that has very few plugs for their own company.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
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    • Kindle Customer
    • 13/02/2020

    Finally, A Book that Demystifies Storytelling

    This book was absolutely useful. I read other reviews saying how it's just a self-promotion for Contently.

    I find that to be inaccurate. Of course, there is some self promotion, but the authors together add so much useful understanding of and strategies behind great storytelling and the implementation of it that you can't really be mad that they're doing any self-promotion.

    Whenever they do so (and they do do it sparingly), they are usefully describing how their product helps businesses interested in content marketing can do better.

    It can take a bit of time to get to the action steps and useful bits sometimes, but the content isn't too far away.

    If you're a story person, this is for you.
    If you're more action oriented and want to get to the point, this book is also for you.

    The authors do a really good job of mixing the art of storytelling with the actions necessary to apply great storytelling to your brand and/or business.

    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
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    • Snow Peaks
    • 20/11/2018

    Difficult to listen to.

    Some useful resources and tools, yet a bit difficult to listen to. I can now relate to stories I hear and understand the strategies put forth.