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    Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business.

    Anyone seeking to influence others must first know their own story and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well, and you will create a shared experience with your listeners that can have profound results.

    In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

    ©2019 Annette Simmons (P)2020 Basic Books

    Ce que les auditeurs disent de The Story Factor


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    • Global
      5 out of 5 stars
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    • Chris Jones
    • 31/05/2020

    Great advice for the storyteller

    Annette Simmons’ book is a timeless textbook for anyone who wants to understand how story works, as well as the ancient truths that can only be captured and shared with stories. She creates clear blueprints for understanding what story is, why it is important, how it works, and how you can bring others to understand and share your goals and values. Her deep understanding of group dynamics, facilitation, and psychology inform the entire book. Importantly, she directly addresses current abuses of storytelling and delivers clear guidance on how to make sure you are using storytelling for good. She understands trust, and shows us how to write trustworthy stories. I read the book first, then later listened to her read the book on the audible version. I learned different things from both versions. 

    2 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
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    • Dutiful Son-In-Law
    • 16/02/2021

    Good material; painful narration

    As is so often the case with authors who read their work, this author is unable to make the hard choices that a professional narrator would. Consequently, the reading, ironically by a storytelling expert, has no flow. It feels like the harmonic modulation of an unloaded truck at highway speeds. Every action word and prepositional phrase is not worthy of a comma, but that’s what I’m hearing.
    I’ve slogged through about a third of the work and it is sad because the material is worthy.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
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    • Howard
    • 20/09/2020


    Read it, then listened to it. Wonderful! I highly recommend Annette Simmons The Story Factor.