Growing up in West Texas, Jane Little Botkin didn't have designs on becoming a beauty queen. But not long after joining a pageant on a whim in college, she became the first protégé of El Paso's Richard Guy and Rex Holt, known as the "Kings of Beauty"—just as the 1970's counterculture movement began to take off.

A pink, rose-covered gown—a Guyrex creation—symbolizes the fairy tale life that young women in Jane's time imagined beauty queens had. Its near destruction exposes reality: the author's failed relationship with her mother, and her parents' failed relationship with one another. Weaving these narrative threads together is the Wild West notion that anything is possible, especially do-overs.

The Pink Dress awakens nostalgia for the 1960s and 1970s, the era's conflicts and growth pains. A common expectation that women went to college to get "MRS" degrees—to find a husband and become a stay-at-home wife and mother—often prevailed. How does one swim upstream against this notion among feminist voices that protest "If You Want Meat, Go to a Butcher!" at beauty pageants, two flamboyant showmen, and a developing awareness of self? Torn between women's traditional roles and what women could be, Guyrex Girls evolved, as did the author.