Best-selling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and more!

Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book! Start here if you're looking for fresh ideas to take your small business marketing to the next level!

The book's coauthors:

• Dr. Karine Abbou (Content marketing)
• Marion Abrams (Podcasting)
• Lisa Apolinski (Customer experience)
• Larry Aronson (SEO)
• Victoria Bennion (Blogging)
• Joeri Billast (Web3 and NFTs)
• David Bisek (Branding)
• Richard Bliss (LinkedIn)
• Al Boyle (Copywriting)
• Julia Bramble (Twitter)
• Anna Bravington (Experiential marketing)
• PepperBrooks (Inclusive marketing)
• Marci Cornett (Marketing research)
• Mandy Edwards (Facebook strategy)
• Laura Vendeland Doman (YouTube and video)
• Robbie Fitzwater (Email marketing)
• Giuseppe Fratoni (Copywriting)
• M Valentina Escobar-Gonzalez, MBA (Instagram)
• Ian Anderson Gray (Livestreaming)
• Kami Huyse (Social media strategy)
• Mary Kathryn Johnson (Artificial intelligence)
• Rob LeLacheur (Traditional advertising)
• Fiona Lucas (Community building)
• Jules Morris (Digital advertising)
• Scott Murray (Consumer behavior)
• Daniel Nestle (Strategic communications)
• Chad Parizman (Podcasting)
• Brian Piper (Metaverse)
• Frank Prendergast (Marketing research)
• Sandee Rodriguez (Promotional products)
• Mark Schaefer (Personal branding)
• Bruce Scheer (Marketing measurement)
• Zack Seipert (Influencer marketing)
• Samantha Stone, (Marketing strategy)
• Jeff Tarran (Direct mail)
• Joanne Taylor (TikTok)