To offer a practical self-help guide to those who want to excel at business pitching, presenting, and speech-making and who seek to get their ideas, products, or services to a wider audience.

To be influential and engage with power and impact, be it to an audience of one or many at the front of the room, around a boardroom table, at a networking meeting, or a social function.

We live in an age of sound-bite selling and instant gratification, where our attention span is that of a goldfish and our recall of information is about the same. So how do people like Donald Trump, Nigel Farage, Simon Cowell, and Tony Blair manipulate and move us to take the action they desire us to? You may not agree with what they say, but you should not ignore how they say it and the effect it has on their audiences. Key features are repetition of key points, relevant personal stories, and emotionally connecting words and phrases.

Taking the principles, processes, and experiences of my previous careers, I have developed a number of empirically proven frameworks, used by major organisations and owner-run businesses to develop their selling and presenting skills. Let me share those business-winning processes with you to put those same keys in your hands.

The first step to your success is to understand these abiding principles:

• Look right
• Sound right
• Use the right phrases
• Understand what your audience wants

If not, you might as well whistle in the wind. So often, I have heard business pitches and presentations of excellent content, but they fail to win business. Why? Because the speaker has been unable to reach out and touch the consciousness and emotions of their audience.

In this audiobook, I will walk you through step-by-step guides of how to impress and motivate an audience of one or of many. We'll start from the moment before you open your mouth through to when you close it.