This third edition has been refreshed for 2026 with current tool references, capabilities, and the practices sales and marketing teams are actually using on the job today.

If you are new to AI and want a practical, no-nonsense guide to using it in sales and marketing, this book is for you. No jargon, no hype, and no assumption that you already know what a parameter or a context window is.

This book is for sales and marketing professionals who are still figuring out where AI fits in their day. That includes B2B marketers, enterprise sales reps, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone whose role touches the buyer journey.

What you will learn:

• The evolution of AI and why it matters for marketers right now
• How to fit AI into the marketing and sales workflows you already use
• How to scale AI initiatives across your organization
• How to write prompts that work, with more than 35 marketer-friendly examples
• Why data quality matters before you point AI at your customer files
• Why the human touch is still what separates good marketing from generic output

Who this book is NOT for:

• Advanced AI users, data scientists, and ML engineers
• Anyone looking for a deep technical dive into model architecture or research, including AI automations
• Listeners who want a book on AI ethics, regulation, compliance, governance, or legal frameworks

Pam Didner writes prompts in her sleep and loves completely geeking out about AI with other marketers. She is a seasoned B2B marketing consultant, Copilot Trainer, fractional CMO, speaker, and podcaster. She wrote this book the way she explains AI to clients in workshops: short, useful, and honest about what AI is and is not good for.