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The Human Experience

How to make life better for your customers and create a more successful organization

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The Human Experience

De : John Sills
Lu par : Simon Shepherd
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À propos de ce contenu audio

Bloomsbury presents The Human Experience by John Sills, read by Simon Shepherd

The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers.

Leadership Book of the Year 2023, as awarded by the Institute of Leadership

Across all sectors, organizations’ fixation with functionality has meant that the 'human' elements of the customer’s experience have become neglected. Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a 'human' way. As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Whether you’re a well-established incumbent or an early-stage start-up, on either end of your product or service is a human, packed full of practical advice and engaging case studies, The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization, and a company that will grow in an increasingly efficient way.

©2025 John Sills (P)2025 Bloomsbury Publishing Plc
Direction Management et direction Marketing et ventes
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    Commentaires

    Well written, witty, keenly observed and with passion. One for humans, aren’t we all? (Tim Mason)
    Calling all business leaders - please read this book and restore humanity to your company’s customer experience! (Ash Schofield)
    There is no business “growth hack” greater than loving and caring for your customers. John shows you how and reminds you why. (Lauren Currie OBE)
    John brings a very human touch to understanding brilliant customer experience, with fantastically vivid examples. (Mark Evans)
    This is a great book. It should be read by anyone who cares about creating and receiving fantastic customer experiences (which is pretty much everyone). (Owain Service)
    John Sills builds the case for restoring humanity to customer experience with pertinent and accessible examples. The Human Experience is insightful, persuasive and motivating. A must read for business leaders. (Seán Meehan)
    The most relatable, relevant and riveting book on customer experience I have come across. A must read! (Ritchie Mehta)
    Very impressive, and really useful for those who genuinely want to ensure their customers are well served! (Richard Sells)
    Challenges the negative power inherent in current marketing group think. (Raoul Pinnell)
    A critical customer experience masterpiece – challenging, important, funny and practical. If you have customers, read this book. (Charlie Dawson)
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