In the not-so-distant future, a select few survivors are tasked with colonizing and repopulating a new planetary home for humanity. They have learned from the selfish mistakes of past generations that rendered Earth no longer capable of sustaining life, and set to building a society on New Earth that is strictly dedicated to the collective good. The New Rules outlaw individual rights and independent action; the citizens of New Earth must accept their assigned roles without question or risk being identified as unfit and terminated. Strong women drive the action in this dystopian post-apocalypse thriller.

Georgia, the main character who is a member of a government selected stable of beautiful genetic Exotics, dares to break free from the tightly controlled social structure that forces women like her into a demoralizing life as Egg Donors, a clinical and thinly veiled form of sexual slavery, and forbids all women on New Earth to bear and raise their own babies. With the help of her fellow Exotics, Georgia devises a clever plan to conceive a child with her lover and protect her developing fetus from termination as an unapproved pregnancy at the hands of the Reproduction Technicians who manage the Fetal Development Lab, otherwise known as The Hatchery. Her rebellious, oddly selfish maternal tendencies put Georgia and everyone around her in danger as she games the system for the sake of her child.