The Great 8 Pillars
A C-Suite Guide for Optimizing B2B Marketing Operations
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
3 mois pour 0,99 €/mois
The Great 8 Pillars
Acheter pour 10,68 €
-
Lu par :
-
Christopher Peer
-
De :
-
Christopher Peer
À propos de ce contenu audio
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn’t help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That “more, more, more” approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Christopher Peer knows there’s another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.
©2025 Christopher Peer (P)2025 Christopher Peer
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !