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The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- Lu par : Paul Heitsch
- Durée : 9 h et 57 min
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The Digital Transformation Playbook
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Description
Rethink your business for the digital age.
Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy.
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization.
Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.
Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Ce que les auditeurs disent de The Digital Transformation Playbook
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 18/05/2019
Excellent!
Excellent book and superb narration!!
Very valuable to strategically define your digital transformation roadmap.
Unfortunately I could not find the PDF annexed material that was promised and mentioned all along the audible book and in the app. Either not available or not intuitive to find.
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5 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- MWD
- 04/01/2020
lots of f rehash
lots of stories about companies that are outdated. but overall message is good. the process tries to be too all encompassing
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2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- 06CorvetteGuy
- 04/11/2019
Learned a ton!
I had limited expectations going into this as there are a lot of books on this subject out there. After it got going the concepts became very clear and thoughtful.
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1 personne a trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Fatih
- 21/06/2023
Reader sounds fading sentence ends
I did not like reader’s style. Vouce tone fades too low that i have to guess the endings. So, i stopped listening.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 08/10/2021
Digital Transformation
This is a smart playbook for thinking and deploying innovation not only into organizations, but your life!
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Global5 out of 5 stars
- Julius Ngesa
- 26/11/2020
PDF Accompaniment
I like the PDF accompaniment which helps to quickly implement the ideas and concepts in the book.
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Global5 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire5 out of 5 stars
- Erica Rutkai
- 28/09/2020
Great content
Great content and tools in the PDF; however the narrator sounds robotic while he reads.
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Global1 out of 5 stars
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Interprétation2 out of 5 stars
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Histoire1 out of 5 stars
- Kane
- 13/10/2022
Not for B2B
Very much at the surface. The data value generator is rather a rough scheme. The book does not address common industry problems for traditional hardware b2b businesses like tier 2 automotive suppliers how to create digital business ideas and models, how to overcome the change challenge, etc. The author always comes back to google, Facebook or B2C retailers and alike
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