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The Digital Transformation Playbook

Rethink Your Business for the Digital Age
Lu par : Paul Heitsch
Durée : 9 h et 57 min
4 out of 5 stars (1 notation)

Prix : 15,70 €

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Description

Rethink your business for the digital age.  

Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy.  

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.  

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization.  

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.  

Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2016 David L. Rogers (P)2018 Tantor

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  • Utilisateur anonyme
  • 18/05/2019

Excellent!

Excellent book and superb narration!!
Very valuable to strategically define your digital transformation roadmap.

Unfortunately I could not find the PDF annexed material that was promised and mentioned all along the audible book and in the app. Either not available or not intuitive to find.