Shift from application-centric to data-centric to enable your organization to develop more efficient and successful enterprise information systems.

This audiobook is the first part of a trilogy to follow Software Wasteland. In Software Wasteland, we detailed the current poor state of application software development. We offered some tactical advice for reducing some of the worse of the excess. This is the first book in the "what to do instead" trilogy.

From the age of punched cards to today's internet-driven systems, one thing has stayed fairly constant: software vendors and their implementers have been driving the enterprise IT industry. This is changing. It will be hard to see initially, but it's already happening in some more prescient organizations.

As organizations realize they can take control of their own destiny by adopting data-centric principles, they will see their dependency on application software wither. The cost of running internal information systems will drop at least ten-fold, and the cost of integrating them will drop even more rapidly.

This will decimate the $400 billion/ year application software industry and the $400 billion/year systems integration industry. The benefit will accrue to the buyers and will accrue earliest to the first movers.

Praise for the book:

"Even if the thought of data modeling makes you cringe, Dave McComb's latest book makes the case that it is a necessary exercise for the data-driven organization. The Data-Centric Revolution shows how to be data-driven in an extensible, flexible way that is baked into organizational culture, rather than taking a typical project-by-project approach. The book is a fun, insightful and meaty read, well-illustrated, and with endless wonderful examples." (Doug Laney, Principal, Data & Analytics Strategy, Caserta, and author of the best seller Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage)

"Dave McComb has laid out a road map to travel the exciting path towards data centricity. Dave’s passion for semantic modeling is contagious, and his expert advice will give you the motivation to rethink application development and the direction needed to deliver value in your organization with linked data." (Nic Seyot, executive director, information management, at a major investment bank)

"In his new book, Dave teaches us why most of the stack we've spent decades trying to maintain is just a big, unmanageable pile of duplicative, inflexible code. He shows us how to collapse the stack and blend the logic and data each business needs to thrive, in one contextually rich, machine-readable, dynamic, smart data layer. The bloated app and process layers of the stack go away, leaving a thin execution layer calling on the power of the smart data underneath. After Software Wasteland explained the problem, The Data-Centric Revolution articulates the solution." (Alan Morrison, Sr. Research Fellow, New Services and Emerging Tech, PwC)