The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.

In this third book in the best-selling Agile Brand Guide series, agile marketing and concepts surrounding implementing Scrum as a marketing team are defined and demystified.

The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook.The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices, roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.

The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, along with several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.

The book also features a foreword by Jascha Kaykas-Wolff, President at Lytics and one of the architects of Sprint Zero, the organizing event where the Agile Marketing Manifesto was drafted.