Couverture de The Agile Brand Guide: Generative AI

The Agile Brand Guide: Generative AI

Effectively Using Artificial Intelligence to Create Compelling Content at Scale (Agile Brand Guides)

Aperçu
OFFRE D'UNE DURÉE LIMITÉE

3 mois gratuits
Essayer pour 0,00 €
Cette offre est valable du 17.06.2025 au 31.07.2025.
1 livre audio par mois au choix dans notre catalogue inégalé.
Écoutez des milliers de livres audio, podcasts et Audible Originals.
Après 3 mois, 9,95 €/mois.

The Agile Brand Guide: Generative AI

De : Greg Kihlstrom
Lu par : Kenneth Montgomery
Essayer pour 0,00 €

Après 3 mois, 9,95 €/mois. Cette offre est valable du 17.06.2025 au 31.07.2025. Résiliez à tout moment.

Acheter pour 13,42 €

Acheter pour 13,42 €

Confirmer l'achat
Utiliser la carte qui se termine par
En finalisant votre achat, vous acceptez les Conditions d'Utilisation. Veuillez prendre connaissance de notre Politique de Confidentialité et de notre Politique sur la Publicité et les Cookies.
Annuler

À propos de cette écoute

While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively.

Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly being evaluated and used by marketing professionals. There remain several aspects to consider when utilizing these tools, however. What is the best way to create scalable content that still stays true to a brand, what about intellectual property concerns? What should be disclosed to customers about the origins of content used for marketing purposes? These and many other questions should be top of mind for marketing teams, in addition to exploration of many benefits, which include the greater scale and personalization that Generative AI tools can provide.

In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The book features a foreword by Bernadette Nixon, CEO of Algolia, plus contributions from thought leaders at Optimizely, Pega, Infinum, and other companies at the forefront of generative AI.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful in evaluating and implementing Generative AI solutions for their teams, and it includes insights and interviews with some of the thought leaders in marketing and customer experience.

©2023 The Agile Brand (P)2023 The Agile Brand
Sciences informatiques
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !

    Ce que les auditeurs disent de The Agile Brand Guide: Generative AI

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Il n'y a pas encore de critique disponible pour ce titre.