"Dive into the world of sales with a fresh and empathetic approach in Michelle I. Wolford’s “The Act of Caring: A Self-Help Guide to Simple Selling (“Excel” in Sales). Tailor-made for the new sales person stepping into the dynamic sales’ arena, this compact gem of a book is as much a primer on fostering meaningful relationships as it is a strategic manual for thriving in sales.

Wolford’s unique method transcends traditional transaction-focused strategies and illuminates the power of caring. Her personal philosophy is simple, yet revolutionary: success in sales is not just about the numbers—it is about the genuine desire to improve your clients’ lives. This insightful guide debunks the commission-centric mindset and shifts the focus to the mission of caring, fostering long-term client relationships built on trust and integrity.

With clear language and a compassionate tone, “The Act of Caring” introduces listeners to an innovative technique anchored in the familiar environment of the Excel program. Harnessing the visual and organizational prowess of Excel, the book presents a color-coded system to manage and deepen client relationships effectively.

The author believes that caring is an act, not just an emotion, and she teaches listeners how to implement this into their sales strategy with practical steps that the basic users of Excel can manage. This versatile approach continues to resonate with authenticity.

Perfect for perusing on your next flight or during a quiet afternoon, “The Act of Caring” is not just another sales book—it is a journey toward a fulfilling career enriched by heartfelt connections. New salespersons will find a mentor in Wolford, guiding them to not just meet targets but to excel in creating value-based partnerships.

Join Michelle I. Wolford on a transformative expedition and discover how to sell not just with your mind, but with your heart. “The Act of Caring” is more than a guide; it is the first step to mastering the art of simple selling through the power of caring.