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Couverture de The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

De : Al Ries,Jack Trout
Lu par : Al Ries,Jack Trout
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    Description

    The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.
    (P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

    Ce que les auditeurs disent de The 22 Immutable Laws of Marketing

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    • Global
      5 out of 5 stars
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    • Z
    • 23/08/2005

    Outstanding book

    This is a fantastic book for anyone interested in marketing. The format is 22 rules, alternately spoken by each of the authors.

    Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.

    Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.

    12 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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    • E. Smakman
    • 16/03/2010

    just a list

    To be expected, 22 laws is a listing of 22 laws, one at a time. Each is ok-ish, but nothing more than that if you have a business or marketing degree. It is old and although not outdated, has lost most of its sparkle. Get the 2-page outline of the 22 laws instead and you know it all.

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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    • Dr. Darryl
    • 08/01/2018

    Great tips

    Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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    • Darnell
    • 02/01/2018

    Direct and to the point!

    This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

    1 personne a trouvé cela utile

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars
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    • Chiranjivi
    • 29/12/2017

    awesome and better then the full version.

    I like the emotion in the authors voice more interesting. The full version is rather boring

    1 personne a trouvé cela utile

    • Global
      3 out of 5 stars
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      4 out of 5 stars
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      1 out of 5 stars
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    • Michael J. Sovie
    • 23/05/2016

    outdated content

    old examples undermine the content. hard to keep going, needs a total refresh. skip this one

    1 personne a trouvé cela utile

    • Global
      2 out of 5 stars
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      2 out of 5 stars
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      2 out of 5 stars
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    • Kate
    • 14/11/2011

    Boring and needs updating

    This is a rehash of very old stuff. If you are to put books on audible then you are beholden to your audience to be across anything new on the topic.

    1 personne a trouvé cela utile

    • Global
      2 out of 5 stars
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      4 out of 5 stars
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      2 out of 5 stars
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    • L. Busch
    • 02/10/2022

    50% Outdated

    The book is frozen in amber, in a time when you paid MCI for long distance, dialed up internet on Prodigy, and chose between an Apple II or an IBM PC junior. When minivans were cool. When DEC was still big when IBM made mainframes, and when our last president owned a money-losing airline.
    The principles mostly hold true, but the examples will have you screaming back at the narrator.
    It has me wondering if any of these 'immutable' laws would change if the authors could revisit the successes pulled from the failures, and the ultimate failures of their success stories in these teaching examples. Of course hindsight is 20-20.

    • Global
      5 out of 5 stars
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    • Ryan Elewaut
    • 15/09/2018

    Excellent resource

    Written by two of the masters in the subject. Very applicable to the smallest start ups to the largest multi-nationals... which is nearly impossible to find such a universal presentation for such a wide audience.

    • Global
      5 out of 5 stars
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    • Anthony
    • 15/03/2016

    A Trump bashing good time

    Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.