Outstanding book

This is a fantastic book for anyone interested in marketing. The format is 22 rules, alternately spoken by each of the authors.

Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.

Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.

12 personnes ont trouvé cela utile

just a list

To be expected, 22 laws is a listing of 22 laws, one at a time. Each is ok-ish, but nothing more than that if you have a business or marketing degree. It is old and although not outdated, has lost most of its sparkle. Get the 2-page outline of the 22 laws instead and you know it all.

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Great tips

Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

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Direct and to the point!

This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

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awesome and better then the full version.

I like the emotion in the authors voice more interesting. The full version is rather boring

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outdated content

old examples undermine the content. hard to keep going, needs a total refresh. skip this one

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Boring and needs updating

This is a rehash of very old stuff. If you are to put books on audible then you are beholden to your audience to be across anything new on the topic.

1 personne a trouvé cela utile

50% Outdated

The book is frozen in amber, in a time when you paid MCI for long distance, dialed up internet on Prodigy, and chose between an Apple II or an IBM PC junior. When minivans were cool. When DEC was still big when IBM made mainframes, and when our last president owned a money-losing airline.
The principles mostly hold true, but the examples will have you screaming back at the narrator.
It has me wondering if any of these 'immutable' laws would change if the authors could revisit the successes pulled from the failures, and the ultimate failures of their success stories in these teaching examples. Of course hindsight is 20-20.

Excellent resource

Written by two of the masters in the subject. Very applicable to the smallest start ups to the largest multi-nationals... which is nearly impossible to find such a universal presentation for such a wide audience.

A Trump bashing good time

Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.