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Tested: The Dream Is Free but the HU$TLE Comes at a Cost

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From the African bush to the streets of London, from the souks of Tangier and the concrete jungle of Hong Kong to the bling of Dubai and back to mother Africa; this is a riveting true story of what happens when an entrepreneur tries, tries, and tries, and fails more times than he succeeds. This book is a soul searching narrative full of highs and lows, culminating in the creation of a pan-African consumer brand that eventually is sold to a multibillion-dollar company. 

This is not a rags to riches story. Alpesh is living proof that in life we lose more times than we win. He talks about the dark side of entrepreneurship and the challenges of maintaining the human spirit to keep going no matter what. His journey confirms to us that our lives only really begin once we step outside of our comfort zone. 

If you are looking to quietly tiptoe through life and hope to reach the grave safely then this book may not help you! However, if you are looking to thrive regardless of what life throws at you and keep getting stronger and wiser in the process, then this book will help you on your journey. 

©2017 Alpesh Patel (P)2017 Alpesh Patel


“Brave, Bold and Innovative. Alpesh Patel = Visionary Entrepreneur.” (Robin Sharma, global best-selling author and founder of the Titan Academy)

“Talent hits a target no one can hit. A Ruckus Maker hits a target no one can see. Alpesh is one such Ruckus Maker” (Dr. James E. Rouse, human performance expert)

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  • Chad Smed
  • 01/07/2019

Tested tested my commitment to finishing something I started, specifically this book.

It was a decent story but not different enough from every other rags to riches (or rags to riches to rags...) story I’ve read before. I’m not saying “don’t buy this” but I’m not saying “buy this” either.