Executing with excellence in a world of terrible ideas.

“Dream big.”

“Stop talking and start doing.”

“Do what you love, and you’ll never work a day in your life.”

"Fake it till you make it.”

When was the last time you heard success tips like these? Yesterday? Twenty minutes ago? Motivational gurus pelt us with this advice, but rarely does it lead us to tangible results. Social media makes everything look easy. Inspirational tales that seem to guarantee success often lead in the exact opposite direction. Will motivational advice keep you tied to reality, or do we need more practical advice?

Senior Executive Maxim Frolov has spent his career debunking popular but useless advice at the world’s leading technology corporations like Microsoft, Seagate Technology, Kaspersky Lab, and a number of start-ups. Frolov emphasizes practical, real-world solutions to the everyday problems everyone in business deals with during periods of economic turmoil but can’t seem to solve - from empowering employees to making every penny work like a dollar to winning new business during a crisis.

In Terrible Advice: Everything You’ve Been Told About Succeeding During a Recession Is Wrong (and What to Do About It), Frolov has taken everything gleaned from his international business career at multibillion-dollar companies and packaged it into bite-sized, practical strategies anyone can implement in any role and in any business. Specifically, Terrible Advice teaches:

• How to turn things around in any business during the turbulent times
• How to design a worst case scenario survival guide for your team
• How to make your business and your job recession-proof
• How to measure what matters most with the right metrics
• How to set and achieve any goal without moving the goalposts
• How to manage change and performance during a crisis

Whether you’re an executive, a manager, or an employee at a Fortune 500 corporation or you run your own business of any size, Terrible Advice offers the actionable, step-by-step answers to the hardest questions in business. Find the solutions you seek so you can stay relevant to the market, outsmart the competition, and win in recessions and beyond.