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    Description

    Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning. 

    Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. 

    Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. 

    But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy - or risk being left behind. 

    Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: 

    • Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. 
    • Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. 
    • Caterpillar uses subscriptions to help solve problems - it's not about how many tractors you can rent, but how much dirt you need to move.

    In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later. 

    Includes a bonus PDF with charts, images, and graphs.

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

    ©2018 Tien Tzuo and Gabe Weisert (P)2018 Penguin Audio

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    Ce que les auditeurs disent de Subscribed

    Notations
    Global
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    Interprétation
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      3 out of 5 stars

    Superficiel dans le traitement

    Le sujet de fond est juste, mais traité ici de manière superficielle, sans vous aider à comprendre les mécanismes de l'abonnement. Le livre donne le sentiment d'être un publi-redaction pour zuora

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    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
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    • AdaManda
    • 09/10/2019

    Delivers on 1/2 of its Subtitle

    So this book has a subtitle that reads "Why the Subscription Model Will Be Your Company's Future - and What to Do About It"
    About 5 hours is regarding the 1st part of this subtitile. The author presents overviews on some of the bigger companies that have been game changers in the subscription field (Netflix, Amazon, Adobe), but doesn't focus much on the details. The audio feels like a textbook, and I found my mind wandering quite a bit wondering when it would get to the good stuff. The good stuff, to me, is the application of the subscription model to your own business, which is what the 2nd half of the subtitle promises to deliver. It was an empty promise, there was nothing actionable for a business owner to use to transition to the subscription model. I was hoping the author would at least recommend some software tools, but alas, it was an empty promise. If you want an overview of the more obvious cases where big companies implemented the subscription model, give this a listen. If you want the HOW to implement the subscription model to your own company, keep looking. I know I will.

    3 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
    • Interprétation
      2 out of 5 stars
    • Histoire
      2 out of 5 stars
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    • Alex
    • 09/08/2018

    Just okay

    Okay book describing history of recent technology developments. But quite boring unless you spent the last 5 years in a cave (and haven’t heard about Uber or Netflix - for each of them there is almost a whole chapter)

    4 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
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    • HomeInspector
    • 13/05/2021

    Fantastic insight

    I've read a lot about the subscription model and this book gave further indepth analysis. I particularly liked the Adobe story about losing revenue. That took some twins to tell your board!

    • Global
      4 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
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    • Jonathan Stark
    • 09/05/2021

    A must read if you're worried about numbers

    Lots of this book is obvious to anyone who's been paying attention to tech for the last 10 years or so.

    That said, if you have a team who needs to be convinced about the financials, this book will give you the metrics to persuade them.

    That alone is worth the price of admission. Good stuff!

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Anna Elizabeth Reyna
    • 24/02/2021

    Must read for entrepreneurs

    This book will get you thinking about your business model and help you better formulate your audience.

    • Global
      4 out of 5 stars
    • Interprétation
      4 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Retired Builder/Developer
    • Retired Builder/Developer
    • 23/12/2020

    Interesting, but a bit dry.

    Good overview of the subscription business model which included many details and examples. Important for anyone in business and investors to understand these principles.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Andre McKay
    • Andre McKay
    • 06/10/2020

    A necessary read for anyone with any product or service that is looking to scale

    The author but also the narrator made the topics and subject matter very easy to understand this is a book that is highly recommended for anyone with any product or service rather it be on or off-line online preferably as that’s where things really scale. This book will walk you through the understandings of why the subscription model is the new new and hell even the smallest of teams or individuals can take any product or service and scale it by following the simple proven methodologies all based around the entire customer life cycle journey

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars
    Image de profile pour Utilisateur anonyme
    • Utilisateur anonyme
    • 26/09/2020

    Disruption at its best.

    Great depth and insight into a complete sales and marketing industry movement. The modern era of business is here.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
    Image de profile pour Mark De Groot
    • Mark De Groot
    • 04/09/2020

    Subscribed to get Subscribed

    It was not lost on me that I subscribed to Audible to enjoy the book that tells me all about the new subscription economy. My VP told me about the book and it did not disappoint. Yeah it has some dry spots and at times slips into repetition but that only occurs to emphasize key points or provide the underpinnings of salient points. Overall excellent content and performance. I am glad that I finished it in two days because I can’t afford another late night plugged in to the great stories, examples, and references. You always know you’ve gained from a good book when you have learned much more than the subject matter but also some great things you didn’t know. Thanks to author, performer, the team behind this! Job well done. I now have to find a reason to excavate with drones; subscribe and not lease my next car; and perhaps subscribed to an automated mower to cut my lawn. All of this is less than my approach currently. While I always knew traditional product first sucked. The examples, financial model, and framework make this very real and actionable. Not to mention the years I save now that I don’t have to go to B-school.

    • Global
      4 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      4 out of 5 stars
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    • RyanTanaka3
    • 21/08/2020

    8.5/10. Pretty good book.

    Pretty good book, with a legitimate premise. Really curious to see how the Subscription economy grows in the future, and how much value Zuora captures.