Stop the Scale
Building a Digital Agency You Actually Like
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Stop the Scale
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Lu par :
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Kirk Williams
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De :
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Kirk Williams
How much revenue growth did your agency see last year?
How many new employees were added to your team?
How fast have you grown in the past four years?
Get a few digital agency owners together, and these questions will all be asked within the first 30 seconds of the meet-and-greet, if not sooner.
But what if these are the wrong questions on which to be focused? What if the way you think about growth, personal fulfillment, and how you lead your agency doesn't need to center around revenue or employee headcount growth?
If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.
This book is not anti-growth, but it does offer an alternate path for the overworked agency owner.
