Despite what you may hear about Facebook advertisements failing to work (often from folks who gave up after a few attempts), the fact is that all of the top online entrepreneurs and digital marketers use Facebook ads. Facebook continues to be the most alluring advertising platform in terms of native ad presentation, targeting, demographic data, and active users, among other criteria. There are around 1.8 billion monthly active users, approximately 1.2 billion daily logins, and approximately five new profiles are created every second. With such a rapidly growing user base, it's unsurprising that more than 40 percent of marketers consider Facebook to be a crucial component of their business. How, therefore, do you make it work for you? By establishing objectives.

Before you launch your first advertising campaign, you need have a clear understanding of your numerous marketing objectives. This will assist you in determining anything from the campaign's objective, to budgeting and bidding.

Perhaps your objective is to direct cold traffic to a lead page in order to expand your list. Is that the conclusion? In that situation, you may wish to pursue a more frugal spending strategy. However, if those leads, after opting in to your list, will receive a tripwire offer, a core offer, and finally, a profit maximizer (in other words, a complete sales funnel), you may be willing to pay a higher click cost.

Perhaps you're directing them to a premium offer or a webinar featuring a high-ticket deal. Perhaps you're simply attempting to attract readers to your blog in order to educate them about your business and give relevant information, all while creating a retargeting list. Whatever your objectives are, have them defined before you begin crafting your advertisement.