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Startupland
Description
The real story of what it takes to risk it all and go for broke.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined.
With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself - to remove friction, barriers, and mystery in order to make customer service easier and more approachable - Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, and why giving back to the community is as important as the bottom line.
From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
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- Rene
- 04/04/2017
amazing
totally worth it! it's an amazing book and very inspirational!
helps you get a clear insight!
2 personnes ont trouvé cela utile
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Global3 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire3 out of 5 stars
- Jess
- 08/04/2015
It was sometimes tough, but hey look at me now.
Mikkel Svane and the people at Zendesk clearly didn't have it easy. But I think the author fails to really communicate the feelings that came with the process of building the company and overcoming those tough times. It all feels a bit to nice despite the words being said.
Also the narrator gets a lot of the names wrong. (I'm Danish like the guys from Zendesk)
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Jon
- 29/04/2016
Engaging and Entertaining
Good story that is well written and we'll read. I hope it is the catalyst that gets tech companies to have difficult conversations and be more inclusive. Made me think and act differently in the work place.
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire4 out of 5 stars
- Jose
- 04/04/2015
A good story
This is the story of how three friends got together to create a very successful company. The author sounds honest and down to earth. There are no new ways or advice on how to manage your business. Its up to you to get from the story what you think applies to you. Overall, a good book
1 personne a trouvé cela utile
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Global4 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire5 out of 5 stars
- Justin
- 31/01/2020
Interesting story, not my fave narration
There's some really interesting tidbits in Zendesk's story, and I liked how Mikkel tells it like he's talking to you. At first, I almost had to stop due to the narrator's voice, but managed to plow through. I just don't understand why so many business books have to be narrated in such a matter-of-fact, newscaster-like fashion.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Anonymous User
- 18/01/2019
Wow, great story!
I loved the story of ZenDesk. I actually love zendesk more after listening to this book. I'm glad the founders got a piece of the American Dream.
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- Kerry Jones
- 22/10/2018
A short inspirational startup story
A personal and personable story from the CEO of Zendesk - great read. Narrator is over serious and emphatic, but very clear.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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- Josh
- 04/06/2018
Great book
Great insight into what went into this startup from concept to full fledged public company. Recommend for anyone who enjoys hearing/reading about how startups were created.
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Global5 out of 5 stars
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- Splento Photographers On Demand
- 10/05/2017
Brilliant. Highly recommend.
As the leading global photography platform, this book was a very good and timely boost for team Splento. It repeated many ideas we have discovered ourselves, reinforced and deepened our understanding of the platform model and gave us lots of ideas for future innovations. Huge thanks from team Splento.
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Global5 out of 5 stars
- Shaji John
- 09/02/2017
wonderful read. lot of information
read this wonderful book if you ate planning to start a business. lot of j helpful information
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