Start-Up Nation

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.

If you've ever wondered why Putin is so obsessed with Crimea, why the USA was destined to become a global superpower or why China's power base continues to expand ever outwards, the answers are all here. In 10 chapters, using essays and occasionally the personal experiences of the widely travelled author, Prisoners of Geography looks at the past, present and future to offer an essential insight into one of the major factors that determines world history.

Was there a beginning of time? Could time run backwards? Is the universe infinite, or does it have boundaries? These are just some of the questions considered in an internationally acclaimed masterpiece by one of the world's greatest thinkers. It begins by reviewing the great theories of the cosmos, from Newton to Einstein, before delving into the secrets which still lie at the heart of space and time, from the big bang to black holes, via spiral galaxies and strong theory.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.