MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL. This audiobook is your no-nonsense guide to stand the f*ck out—without the BS.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

This is the guide I needed when starting as a naive "digital marketing enthusiast," when I burned through $20k launching my first agency, and when I nearly got sacked from my dream startup job.

Over 15 years, I've worked at scrappy startups and corporate giants, becoming an expert in positioning. I interviewed marketing's elite on my podcast, Everyone Hates Marketers (2+ million downloads). After three years, input from 70 marketers, and 5,000+ comments, this book delivers exactly what works.

Unlike typical positioning advice, this methodology is actionable, simple, and actually fun:

• Insight Foraging: Uncover what truly drives your customers

• Unique Positioning: Give people a damn good reason to choose you

• Distinctive Brand: Make an impact they won't forget

• Continuous Reach: Keep the right people coming back

You'll find practical exercises and real examples from businesses of all sizes—immediately applicable to your situation.

Ready to stand the f*ck out?

Great, I'll see you inside.