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Shoe Dog

A Memoir by the Creator of Nike

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Shoe Dog

De : Phil Knight
Lu par : Norbert Leo Butz
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À propos de ce contenu audio

 In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything. Commerce Professionnels et universitaires
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I thoroughly enjoyed this book. From beginning to end. Very honest, inspiring, funny, sad. It reads like a novel. Suspens. Action. Ideas. A great read. Completely new to Nike (as in new to its story and history) but seriously inspiring thing!

Excellent

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I really enjoyed listening to this book. It was really well written and read by the narrator. Inspirational story for any aspiring entrepreneur going into all the details of Nike as a startup.

Great book!

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interesting ,very well written , inspiring , excellent read . Timeless piece For all ages

A must read!

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I cannot juge how realistic and complete are the facts given by the author, but the whole story is very convincing and touching. Not only it is interesting to learn more about the origins and history of one of the bigger shoes brands or about the industry in general, but the plot itself is very fascinating and absorbing.

The book is well narrated although the voice changes in the middle, which is a bit surprising and a mystery to me. I am not usually a fan of autobiographies, but this one is for sure worth giving a try.

Thrilling and amusing story

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quand on me demandera quels livres m ont inspiré, celui-ci viendra naturellement en top of mind. Merci à l auteur pour ce partage !

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