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    Description

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

    In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

    But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.

    Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

    ©2016 Phil Knight (P)2016 Simon & Schuster

    Commentaires

    "Narrator Norbert Leo Butz...infuses his delivery with drama and suspense, keeping the listener engaged with each chapter. Knight claims to be a shy introvert, but Butz isn't fooled, portraying the chairman as a straight-shooting, no-nonsense leader who keeps winning because he's relentless in his pursuit of success...." (AudioFile)

    Ce que les auditeurs disent de Shoe Dog

    Notations
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      5 out of 5 stars
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    Excellent

    I thoroughly enjoyed this book. From beginning to end. Very honest, inspiring, funny, sad. It reads like a novel. Suspens. Action. Ideas. A great read. Completely new to Nike (as in new to its story and history) but seriously inspiring thing!

    1 personne a trouvé cela utile

    • Global
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    Excellent

    I really loved the total honesty and transparency M. Knight put into this book. And the job of the narrator was tremendous. He raised the book to another level.

    1 personne a trouvé cela utile

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    Genial ! De principio a fin !

    Muy fácil de escuchar , super bien redactado . Gran historia que el mundo no conoce.

    1 personne a trouvé cela utile

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    A must read!

    interesting ,very well written , inspiring , excellent read . Timeless piece For all ages

    1 personne a trouvé cela utile

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    Very interesting and unexpected story

    I hesitated before to take this book but I shouldn’t have. The story of Nike is very different than what I thought and the life of Phil Knight is really interesting. There is a real passion behind this brand and the company could have collapsed several times before to be the giant it’s today. Very good book!

    1 personne a trouvé cela utile

    • Global
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    Amazing journey

    The details and the honesty in this book made me feel like I was living the journey of Phil Knight.

    1 personne a trouvé cela utile

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    the best book ever about entrepreneurship

    the founder of Nike tells him personal story, a vivid example of a success driven by a passion

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    Woaw!

    I didn't really know what to expect from this book except finding out more about Nike creation. This ebook took me on an adventure I wish didn't come to an end this early. One of the best memoir I can remember.

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    Inspirational

    Amazing story, easy to read and to identity to it. You go through the ups and downs of z serious entrepreneurs life

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    Great book!

    I really enjoyed listening to this book. It was really well written and read by the narrator. Inspirational story for any aspiring entrepreneur going into all the details of Nike as a startup.

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    • Global
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    • Brock
    • 02/06/2016

    A must listen to book- It's the perfect biz memoir

    This book was full of everything I ever hope for in a book. It was super interesting, and hard to put down. Iit was funny, and I found Knight to be a person I was cheering for throughout the book as he faced one trial after another. It was a truly inspirational story. I wish everyone I know could read this book

    It was also an awesome business book. It discussed significant business challenges Nike faced throughout its journey to becoming the world leader it is today. As a business owner I was very interested to read about the number of times it seemed as though Nike may need to close down due to challenges it faced, yet each time they found a way to overcome the problem. It is an amazing story of Knights resolve to never give up. I also loved hearing about Knight's leadership style of allowing the voices of his employees to be heard, even when they ran counter to his ideas. I think this is a must read for business owners, but everyone who's heard of Nike will enjoy it too.

    The only negative about this book is that it's not nearly long enough. I would love to hear there will be a sequel to this book. There are so many aspects that could be delved into more deeply, and with the way Knight wrote this book I know they would be just as riveting as everything in this book.

    44 personnes ont trouvé cela utile

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    • Dan D
    • 07/07/2016

    Just read it. (or listen, whatever)

    I don't typically review books that I've read or listened to. Even the ones I love. But this one is different. I couldn't be more grateful for having come across this story. One of those perfect books at the perfect time. As I listened to the last hour I had to pull my car over and just absorb it all. And I had tears rolling down my cheek. I hate being a softy but this story hit me at a time when I needed to hear it. All entrepreneurs should take this one in. This is the inspiration I needed to keep the grit alive. Thank you Mr Knight!

    49 personnes ont trouvé cela utile

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      4 out of 5 stars
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    • Daryl
    • 19/03/2017

    Highly readable autobiography

    I don't know much about Nike - aside from the fact that I owned a pair of Nike street shoes that lasted me longer than any pair of shoes I ever owned.
    This book is a terrific look at the origins of Nike - the bluster, the bravado, the fear, the mistakes, everything that went in to the birth of a billion-dollar company.
    Phil Knight is not always likable, but he has a way of introspection that is both charming and accessible. He acknowledges his mistakes - even big ones - with a combination of humour and regret. Sometimes the only way to proceed is forward, and that's what he's done. It's amazing that a billion-dollar brand came out of - in its beginning - the trunk of a car supplying someone else's shoes.
    I also found that Phil Knight described the world events surrounding him and his little company in the early days. It provides more than a glimpse of Blue Ribbon (which became Nike), but how it had to adapt to the changing world around it.
    I understand why all of the origins of the company were detailed - leaving something out wouldn't have worked - but I would have preferred more than an epilogue detailing the last 25 years of Nike. Even adding another 1-2 hours to this accessible, compulsively readable book would have been less jarring than having it jump forward from 1980 or so to 2007.
    But this is a minor quibble with a riveting book with a terrific narrator.

    10 personnes ont trouvé cela utile

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    • Chris
    • 09/07/2016

    Breathtaking

    The best book I have ever read. Thank you Phil Knight for taking the time to inspire, comfort, or warn us all out here. Thank you.

    16 personnes ont trouvé cela utile

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    • Davine
    • 09/07/2016

    A Must Read For All Entrepreneurs!

    Shoe Dog is highly transformational and inspiring. It will move you and keep you engaged the whole time. Usually I'd pace a book throughout a week or so, however I couldn't resist the urge to binge chapter to chapter. I can truly say this book has changed my life for he better!

    7 personnes ont trouvé cela utile

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    • Ignacio J Fanlo
    • 06/07/2016

    Fantastic listen

    Couldn't wait to hear the next chapter. Engrossing and inspiring. I recommend everyone that likes audio books and Entrepreneurship list be to it.

    13 personnes ont trouvé cela utile

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    • Mark
    • 17/07/2016

    Just do it

    This book is the story of the man who built the Nike shoe Empire. It had never occurred to me that I was a Nike customer, but during the course of the listen I realised that I own 3 pairs of Nikes (a pair of golf shoes and 2 pairs of ‘trainers’), so they’re obviously sufficiently globally ubiquitous to have had an impact on my life. When I started at University, in 1980, I remember my new friend Jez Brown showing me his pair of Nikes as if they were something special. At the time they seemed a bit odd and I wasn’t sure if they would catch on or just be a flash-in-the-pan. That was my first exposure to the brand.

    The story of Nike starts in 1962, the year I was born, when an ambitious young man, passionate about running, has the wild idea of going to Japan to import running shoes, pretending that he already owns an established shoe business in the US. He throws his heart and soul into building this business, recruiting a posse of similarly devoted eccentric characters along the way. He’s always up against adversity, always on the brink of bankruptcy – but somehow he survives and scrapes through to the next phase, even though selling the shoes is never a problem. The problems are always supply and cash flow.

    The book ends in 1980, when Phil and his band of odd-bods finally yield to the pressure to allow Nike to go public. This is something they had resisted because they liked the home-spun ethos of the company. Once the company went public it signalled an end to the author’s financial worries (he instantly became a very rich man), an end to the company’s constant battles against adversity, and an end to the story (apart from an epilogue).

    This is a great listen. Completely compelling and entertaining from the first to the last word. Recommended.

    30 personnes ont trouvé cela utile

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      5 out of 5 stars
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    • Amin
    • 29/05/2016

    Epic book - absolutely loved it!!

    As an entrepreneur, I identified with this book like no other that I've read - the well written narrative makes reading this book like living the experience moment to moment - wow.

    14 personnes ont trouvé cela utile

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    • Andy
    • 30/05/2016

    great story about building a business

    This was a super close up view of how Phil Knight and his gang built Nike. What I found most interesting was Knight's play-by-play on some of the key moments...what he was thinking and why he chose the path he took.

    17 personnes ont trouvé cela utile

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    • Vonarmen
    • 03/07/2016

    Great writing

    Well written and highly engaging. A modern classic business adventure - with heart. Nike's rise from class project to IPO.

    3 personnes ont trouvé cela utile

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    • Global
      4 out of 5 stars
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    • Utilisateur anonyme
    • 28/07/2018

    Simply Inspiring

    Running to this book for 5 weeks was a great choice and a good time.

    1 personne a trouvé cela utile

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    • Marc A
    • 30/12/2020

    Repetitive and overall far too long!

    The final chapter and the beginning of the book were inspiring, interesting and really worth listening to. The main part was far too long, cumbersome at times and the reader was too monotonous for my taste. Still 3 stars!

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    • alexbeck
    • 22/11/2020

    One of the greatest Audio book's

    This is by far one of the best audio books that I have listened so far. Suberb story and very great speaker

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    • Utilisateur anonyme
    • 09/09/2020

    just a beautiful story

    for me this was not so much of an inspirational then more a beutiful story about life. written by a reflective, intelligent seemingly guy. Surprisingly for an American story teller

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    • Katharina Luther
    • 11/08/2020

    Inspiring

    Amazing story, told in a great way. No self-agrandising, no false modesty of the author. Great read. Just do it ;)

    • Global
      5 out of 5 stars
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    • Dominique
    • 26/07/2020

    Sehr inspirierende Geschichte

    Dieses Buch zeichnet sich für mich durch die unglaubliche Geschichte und das Durchhaltevermögen von Phil Knight und seinem Team aus.
    Wer klare Anleitungen, Anweisungen oder Tipps für ein großes Projekt sucht wird hier nicht fündig. Stattdessen ist es eine klar strukturierte Reflektion einer bewundernswerten Gründergeschichte.
    Liest/hört sich sehr gut!

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      5 out of 5 stars
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    • great listener
    • 09/07/2020

    great

    This is the story of Phil Knight. "Don't settle for a job, seek a calling." Together with his partner Bill Bowerman, his running coach, he assembled a fantastic team around him. The audio book is inspiring, it brings you the spirit of NIKE which I didn't know so well before. Besides it is very, very funny, and Norbert Leo Butz performs the audio book so that it is a joy listening to it.
    I can only recommend the audio book.

    • Global
      5 out of 5 stars
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    • Jan
    • 02/06/2020

    A tale of an crazy idea!

    I expected to hear more about Nike. I expected to hear more about the iconic slogan “Just Do It”. I expected to know how they came up with the Jordan, AF1 series...

    but this book EXCEEDED MY EXPECTATION. I learnt more about the inner culture of Nike, no, Blue Ribbon. I learnt more about the Phill Knight and his beliefs towards sportsmanship, business, dreams and friends. I even got to know more about Zen. I learnt that, Mr. Knight admired the great hero of my country, General Vo Nguyen Giap.

    This book is actually my first audio and I could proudly say it worths every penny. And also kudos to the warm and inspiring voice of the narrator, Mr. Butz!

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      5 out of 5 stars
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    • Marcel Tibo
    • 30/05/2020

    Absolutes Highlight - One of the Best - Must Hear

    Bevor ich das Hörbuch das erste Mal gehört habe wusste ich nicht wer Phil Knight ist. Jetzt bin ich einer seiner größten Fans. Es ist bemerkenswert wie er den Hören vor Augen führt wie viele Rückschläge er hinnehmen musste und aufzeigt, dass der Weg zum Erfolg ein sehr steiniger ist. Im Vergleich zu anderen Autobiografien verschleiert er dabei nicht seine eigenen Schwächen. Eine sehr ehrliche Autobiografie. Habe sie mittlerweile mehrfach gehört.

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      5 out of 5 stars
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    • sportsell
    • 29/05/2020

    Inspiring!

    Als großer Fan der Brand, ihres Images und der "Nike-Welt" ein absolutes Muss! Phil Knight gibt tiefe Einblicke in seine Historie und die seiner Marke. Zudem bekommt man eine Idee seines Managementstils. Super Buch!