Selling Luxury

Decent theory for beginners...not much else.

This plays out like an etiquette book from the 50s. There's not much beyond obvious good sense and service. I'm halfway through another book on the same topic, and it delves much deeper into affluent mindsets, expectations, where to find such people and how to appeal to their high expectations/push past their distrust of salespeople.

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Very basic. Lacks substance.

Would you try another book from Robin Lent and Genevieve Tour and/or Jo Anna Perrin?

Vacuous waffle without substance.

Has Selling Luxury turned you off from other books in this genre?

There are plenty of good books in this genre but this isn't one of them.

Would you be willing to try another one of Jo Anna Perrin’s performances?

No

Any additional comments?

Chapter 46 is a prime example of the lack of substance:
The author states "selling a Lexus is different to selling other brands of cars. Building a relationship is more complex than before.. customers want a lifestyle.."
As a listener, naturally i was intrigued to hear how Lexus do this. Poised to note down some tips & ideas - all the author then said was.. "LEXUS HAS ITS OWN APPROACH".
That was it - end of chapter.

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To the point !

It provides specific examples along with general recommendations. Lots of great ideas to use to create the exquisite experience !

Excellent read! Highly Recommended!!

I absolutely loved this book. It has transformed how I do business. Sometimes we forget the little things over time. This got me back on track.

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