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Selling Luxury
- Lu par : Jo Anna Perrin
- Durée : 3 h et 12 min
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Description
Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
What does it take to sell high-end luxury creations to the richest clients in the world?
In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.
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Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- Mouthpiece Interactive
- 17/11/2015
Decent theory for beginners...not much else.
This plays out like an etiquette book from the 50s. There's not much beyond obvious good sense and service. I'm halfway through another book on the same topic, and it delves much deeper into affluent mindsets, expectations, where to find such people and how to appeal to their high expectations/push past their distrust of salespeople.
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9 personnes ont trouvé cela utile
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Global1 out of 5 stars
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Interprétation1 out of 5 stars
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Histoire1 out of 5 stars
- Mark Tucker
- 28/08/2016
Very basic. Lacks substance.
Would you try another book from Robin Lent and Genevieve Tour and/or Jo Anna Perrin?
Vacuous waffle without substance.
Has Selling Luxury turned you off from other books in this genre?
There are plenty of good books in this genre but this isn't one of them.
Would you be willing to try another one of Jo Anna Perrin’s performances?
No
Any additional comments?
Chapter 46 is a prime example of the lack of substance:
The author states "selling a Lexus is different to selling other brands of cars. Building a relationship is more complex than before.. customers want a lifestyle.."
As a listener, naturally i was intrigued to hear how Lexus do this. Poised to note down some tips & ideas - all the author then said was.. "LEXUS HAS ITS OWN APPROACH".
That was it - end of chapter.
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3 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- soulmamajama
- 16/03/2018
Excellent read! Highly Recommended!!
I absolutely loved this book. It has transformed how I do business. Sometimes we forget the little things over time. This got me back on track.
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1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- natallia green
- 03/01/2020
To the point !
It provides specific examples along with general recommendations. Lots of great ideas to use to create the exquisite experience !
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