Gratuit avec l’offre d'essai
Écouter avec l’offre
-
Science Not Sorcery
- Behavioral Economics for Marketers
- Lu par : Rebecca L. Sullivan
- Durée : 10 h et 1 min
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Science Not Sorcery
Acheter pour 22,40 €
Aucun moyen de paiement n'est renseigné par défaut.
Désolés ! Le mode de paiement sélectionné n'est pas autorisé pour cette vente.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Description
Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
In Science, Not Sorcery: Behavioral Economics for Marketers, Sullivan pulls back this shroud of obscurity to offer a pragmatic guide to behavioral economics that will help marketers create smarter, more effective strategies. This book illustrates how insights from behavioral economics can help marketers become more effective at addressing a wide range of challenges, including storytelling, emotional engagement, beating the competition, customer retention, marketing research, and planning. Use insights from behavioral economics to make your clients think you're a magician!