Purple Cow

Classic Seth Godin

I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

12 personnes ont trouvé cela utile

A must read for all entrepreneurs

If there is a required reading list for entrepreneurs, this book should be at the top.

12 personnes ont trouvé cela utile

!!!! Good !!!!! Should be a chapter, not book!!

Would you recommend this book to a friend? Why or why not?

I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.

14 personnes ont trouvé cela utile

Excellent

I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.

13 personnes ont trouvé cela utile

wholly unremarkable

Would you recommend this book to a friend? Why or why not?

Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.

5 personnes ont trouvé cela utile

Possibly Seth's best work to date

I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.

And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.

I am a consultant and for me this book has helped a heck of a lot.

11 personnes ont trouvé cela utile

A quick review for a quick book...

What would have made Purple Cow better?

The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.

Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.

Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.

Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.

8 personnes ont trouvé cela utile

Kinda like the Blue Ocean

i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

5 personnes ont trouvé cela utile

Delightful, Engaging and Insightful

I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.

I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.

Strongly recommended. Very, very useful if you have your own business.

9 personnes ont trouvé cela utile

Great book about marketing

If you could sum up Purple Cow in three words, what would they be?

Great book about marketing.

What did you like best about this story?

Make insanely great products, base your marketing on that

What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

He believes.

Was this a book you wanted to listen to all in one sitting?

Yes I did listen to it in one sitting.

1 personne a trouvé cela utile