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    Description

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

    Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

    Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

    In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

    ©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp

    Commentaires

    "Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
    "Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

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    Notations
    Global
    • 4.5 out of 5 stars
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    Interprétation
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      4 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
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    le moins enthousiasmant des livres de Godin

    quelques idées, mais pas super renversant, par rapport à Tribes, ou Linchpin. mais ça ne m'empêchera de lire d'autreslivres de Godin

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      5 out of 5 stars

    Remarkable

    I can’t believe this book is still so true when it was written before the iPhone - that’s right the content is still 1000% relevant even if not written last year. I actually listened to it twice, and will probably do it again when setting up a new business plan. Thank you Seth!

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    • Global
      4 out of 5 stars
    Image de profile pour Ren
    • Ren
    • 09/04/2010

    Classic Seth Godin

    I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

    Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

    12 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Derek
    • 21/12/2009

    A must read for all entrepreneurs

    If there is a required reading list for entrepreneurs, this book should be at the top.

    12 personnes ont trouvé cela utile

    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      2 out of 5 stars
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    • Phillip
    • 25/06/2012

    !!!! Good !!!!! Should be a chapter, not book!!

    Would you recommend this book to a friend? Why or why not?

    I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.

    14 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Sunny
    • 07/05/2010

    Excellent

    I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.

    13 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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      3 out of 5 stars
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      2 out of 5 stars
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    • George
    • 02/08/2013

    wholly unremarkable

    Would you recommend this book to a friend? Why or why not?

    Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.

    5 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Daryl
    • 29/12/2009

    Possibly Seth's best work to date

    I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.

    And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.

    I am a consultant and for me this book has helped a heck of a lot.


    11 personnes ont trouvé cela utile

    • Global
      2 out of 5 stars
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      3 out of 5 stars
    • Histoire
      2 out of 5 stars
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    • c
    • 08/02/2014

    A quick review for a quick book...

    What would have made Purple Cow better?

    The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.

    Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.

    Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.

    Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.

    8 personnes ont trouvé cela utile

    • Global
      4 out of 5 stars
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    • jfhn
    • 25/11/2009

    Kinda like the Blue Ocean

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    5 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Matt
    • 28/08/2009

    Delightful, Engaging and Insightful

    I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.

    I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.

    Strongly recommended. Very, very useful if you have your own business.

    9 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
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    • Ola Vea
    • 31/07/2012

    Great book about marketing

    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.

    What did you like best about this story?

    Make insanely great products, base your marketing on that

    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.

    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.

    1 personne a trouvé cela utile

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    • Global
      3 out of 5 stars
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    • Noname
    • 03/09/2019

    Too long, too expencive

    Here is the whole book in two sentences: Be remarkable (your product, your message, your business etc) because remarkable ceases attention. Aim your product and marketing at the early adopters not the large masses. The rest of the book is repeating these two notions with various example stories. The book is ok'ish, the message makes sense, the narrator does a good job and the book is an easy listen, but it could have been done MUCH shorter and should cost only half a credit - and it would still be as effective, maybe even more so.

    2 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
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    • Volker R.
    • 27/12/2019

    Remarkable !

    Seth is a great writer, thinker and speaker. I am consuming his content for years with great interest and pleasure. This particular book gives a fresh look on marketing in a noisy world, where most customer needs are fulfilt and brands playing it safe rather than innovating (both product and marketing). Purple Cow is a methaphor for building a great product/service that stands out and accordingly for finding better ways to reach out to your customers. Seth gives plenty of real world examples to make his arguments click in your mind. His style of writing/talking is inspiring and sparks curiosity. Must read for those who doing marketing professionally, who want their own business succeed in a competitive enviroment and for all others who are interested in marketing and entrepreneurship.