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Predictably Irrational

The Hidden Forces that Shape Our Decisions

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Predictably Irrational

De : Dan Ariely
Lu par : Simon Jones
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, which will change your understanding of human behaviour. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives, from drinking coffee to losing weight, from buying a car to choosing a romantic partner.

 Créativité Développement personnel Philosophie Psychologie Psychologie et interactions sociales Psychologie et psychiatrie Réussite personnelle
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    Commentaires

    'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

    ‘A marvelous book that is both thought-provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

    ‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley
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    I heard a lot of good about this book, and it was fully justified. A lot of very interesting experiments are told in a very vivid manner - explaining as few rational we are in our decisions. But the general conclusions are clearly exposed. The audio book version is really nice to listen - the reader is really good. Two little cons though: the sound quality/compression rate could be better: a lot of loss; 2nd: the music pauses are neither really necessary nor well chosen.

    very interesting and well written book

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    Interesting book if you have the time. Could have been way shorter since he mentioned 2-3 each chapter to make his point.

    Interesting but nothing groundbreaking

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