Votre titre Audible gratuit

Playing to Win

How Strategy Really Works
Lu par : LJ Ganser
Durée : 7 h et 9 min
4,5 out of 5 stars (2 notations)

9,95 € / mois après 30 jours. Résiliable à tout moment.

ou
Dans le panier

Description

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

Autres livres audio du même :

Ce que les auditeurs disent de Playing to Win

Notations
Global
  • 4.5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Interprétation
  • 4.5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Histoire
  • 4.5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    1
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Il n'y a pas encore de critique disponible pour ce titre.
Trier par :
Trier par:
  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour G. Roukas
  • G. Roukas
  • 09/05/2016

Excellent and comprehensive book on strategy

I've been reading about strategy over the last 20 years from many authors and from many angles, but this is the first one that I think takes a really comprehensive view of strategy and the process of crafting one.

I noticed that some of the other reviews criticize the authors for focusing on P&G, but I think they're missing the point: P&G is a large and diverse organization, and illustrating how strategy works there covers a massive spectrum of businesses. Many will find that while strategic options don't look the same in their organization, the general lessons from P&G can be applied to just about any kind of business. And the authors do salt the text with examples from other industries where the nature of those industries create meaningful illustrations.

In all, I think this is an an extensive and extremely worthwhile book. I recommend it highly!

13 personnes ont trouvé cela utile

  • Global
    3 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    3 out of 5 stars
Image de profile pour lniles
  • lniles
  • 14/04/2015

The P&G Story

This book is all about the author's experience as CEO of Proctor & Gamble. It's a reasonably good exposition of a well-founded approach to strategy in that context, but there is virtually no discussion of how the approach might apply to other environments. In the end the book is a case study of the strategic decision-making process at P&G rather than a tutorial for a business leader.

17 personnes ont trouvé cela utile

  • Global
    4 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour rbn12
  • rbn12
  • 12/07/2018

Okay for strategy

Some of these things are straightforward. Although most of them seem short-termist, as is evident today. This is a good book to understand P&G businesses. There are probably better strategy books.

2 personnes ont trouvé cela utile

  • Global
    3 out of 5 stars
  • Interprétation
    1 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour Amazon Customer
  • Amazon Customer
  • 12/05/2017

"This is how awesome we were at P&G"

Any additional comments?

The themes in the book are solid themes but the "key takeaways" were very generic..."so, we applied dedication and resources...". The book glosses over significant components of managing priorities in an organization. Resources constraints, cost benefit trade-offs, prioritization, cross-functional complexities, for example. Would've done well to include more related and detailed examples

5 personnes ont trouvé cela utile

  • Global
    2 out of 5 stars
  • Interprétation
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
Image de profile pour M. Murphy
  • M. Murphy
  • 04/02/2020

Great advice if you’re the size of P&G

Maybe I lacked imagination when I went through this one but I just could not find any relevant information to the business I’m currently in. That’s unusual even a story or lessons learned from another industry can spark new ideas for something that could be implemented in the market I play. But this one, nope. In fact there so was much talk of leveraging P&E size and abilities I wonder if it could be useful to small players in similar markets. Dud.

1 personne a trouvé cela utile

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Savina hawkins
  • Savina hawkins
  • 05/03/2020

Best book on strategy

This is one of the best books on strategy out there. Along with Clayton christensen’s books (competing against luck), having read this will open your eyes to what a good strategy looks like, what a bad one looks like, and provides a concrete path to finding a good strategy.

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Andrew Bird
  • Andrew Bird
  • 28/02/2020

Very insightful & practical

Roger Martin is one to the most practical strategy consultants I’ve read in the industry

  • Global
    5 out of 5 stars
  • Interprétation
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Kindle Customer
  • Kindle Customer
  • 27/01/2020

good

loved it, I will read it more than once to grasp the insights. I would recommend people to read it especially leaders and entrepreneurs in any field

  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour Carlo M.
  • Carlo M.
  • 22/01/2020

Great Strategy Framework

A real world strategy management framework... amazing job by the authors! Thanks so much for putting this together.

  • Global
    3 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    2 out of 5 stars
Image de profile pour Emerson White
  • Emerson White
  • 21/10/2019

The word “massteige” should have appeared at most once

There is about two hours of really good material in this 8 hour audiobook. I understand that the author has a long history at P&G but many of the stories seemed less like valuable business parables and more like P&G as copy. The book was also highly repetitive.

Trier par :
Trier par:
  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
Image de profile pour NDelle
  • NDelle
  • 14/10/2019

Great Book on Strategic Thinking

Great mindset book with some actual help items to try out yourself. Rounded up perfectly with real market and company examples. Totally would recommend this to everyone.