Couverture de Play Bigger

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Aperçu
OFFRE D'UNE DURÉE LIMITÉE

3 mois gratuits
Essayer pour 0,00 €
Cette offre est valable du 16.09.2025 au 16.10.2025.
1 livre audio par mois au choix dans notre catalogue inégalé.
Écoutez des milliers de livres audio, podcasts et Audible Originals.
Après 3 mois, 9,95 €/mois.
Accédez à des ventes et des offres exclusives.

Play Bigger

De : Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
Lu par : Sean Pratt
Essayer pour 0,00 €

Après 3 mois, 9,95 €/mois. Cette offre est valable du 16.09.2025 au 16.10.2025. Résiliez à tout moment.

Acheter pour 19,60 €

Acheter pour 19,60 €

À propos de ce contenu audio

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

©2016 Alan Ramadan, Dave Peterson, and Christoph (P)2016 HarperCollins Publishers
Développement commercial et entrepreneuriat Management et direction Marketing et ventes Prévision et planification stratégique
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Tout
    Le plus pertinent
    The writing is a bit repetitive - terms like "category" are used every other sentence and repeated ad nauseam. Besides this, the concepts in this book are really interesting.

    Great concepts, but a bit repetitive

    Une erreur s'est produite. Réessayez dans quelques minutes.

    The book need to be rewritten in the first person language. writing it in the third person made it harder for me to grasp concepts.

    great concepts.

    great concepts, the storytelling however was not clear for me

    Une erreur s'est produite. Réessayez dans quelques minutes.