PR Works!
How to Create, Implement and Leverage a Public Relations Program for Your Small Business
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Bénéficiez gratuitement de Standard pendant 30 jours
PR Works!
Acheter pour 11,99 €
-
Lu par :
-
Nancy Marshall (The PR Maven)
-
De :
-
Nancy Marshall
À propos de ce contenu audio
PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You will learn:
- How public relations works
- The importance of having a game plan
- The art of storytelling
- Social media programs that generate results
- Proven ways to increase website traffic
- The secret to scoring big with the media
- The know, like, and trust factor
- How to position yourself as an expert
- Creating your PR team
- Measuring success
Plus, the author has included many helpful examples that you can repurpose and use for your own business.
©2015 Nancy Marshall, The PR Maven (P)2015 Nancy Marshall, The PR Maven