NeuroAI
Winning the Minds of Consumers with Neuroscience Powered GenAI
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NeuroAI
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Michael Butler Murray
Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI.
NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. The book explores key topics, including:
- How the non-conscious mind interacts with GenAI to trigger the most relevant and impactful consumer responses
- How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
- How a wide range of consumer product categories worldwide are applying neuroscience-powered GenAI to foster innovation, spur sales, and build brands
- And more
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, NeuroAI serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
©2025 John Wiley & Sons, Inc. (P)2024 Ascent Audio