Name Testing & Research with Mapprio's Founder Jian Huang
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Name Testing & Research with Mapprio's Founder Jian Huang
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In this episode, Mike Carr interviews Jian Huang, a professor from the University of Tennessee and the founder of research company Mapprio. They discuss the importance of name testing and research in the AI world. Jian explains that his platform focuses on understanding human data and uses social psychology to gather authentic data efficiently. They also discuss the concept of system one thinking, which involves intuitive and reactionary responses to names, as opposed to system two thinking, which is more logical and analytical. Jian's platform allows for micro-segmentation and analysis of name testing data, taking into account factors such as order of name selection and latency. They also discuss the importance of considering different demographics and segments when conducting name testing and research.
