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Memes For Mummyji

Making Sense of Post-Smartphone India

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Memes For Mummyji

De : Santosh Desai
Lu par : Dilip Shankar
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A portrait of India in mid-sentence - caught between tradition and transformation, noise and nuance.

'Penetrating insights into our sense of self... he has turned the observation of society into a gentle art form.' - Pratap Bhanu Mehta, academic and public intellectual

'The prose laureate of India's hybrid modernity... required reading for anyone trying to get a handle on Hindustan.' - Mukul Kesavan, writer

'A triumph of opinion journalism... he gets into the mind of India and tells us clearly what he sees.' -Manu Joseph, author


From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature wit and insight. In Memes for Mummyji, he explores how the mobile phone - now as common as the pressure cooker - has quietly reshaped everything: how we shop, flirt, pray, protest, and parent.

This is not a book about technology. It's about us. Our habits, our contradictions, our new-found freedoms - and the deep cultural software that still runs underneath. Warm, keenly perceptive and deeply human, this book, with essays drawn from over a decade of observation, is a love letter to the everyday theatre of Indian life in the digital age.

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