Let the Story Do the Work
The Art of Storytelling for Business Success
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Let the Story Do the Work
Acheter pour 14,99 €
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Lu par :
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Emily Woo Zeller
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De :
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Esther K. Choy
It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to:
- Capture attention
- Engage your audience
- Change minds - inspire action
- Bring facts and data to life
- Clarify challenging concepts
- Pitch persuasively
- Fundraise effectively
- And more
Never underestimate the power of a great story. Learn to leverage the elements of storytelling - and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
©2017 Esther Choy (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.
