Disclaimer: Book Was Written in 1994

The information in this book regarding the start of Nike is great. Michael Jordan gets a lot of attention, so if you're a fan like me you'll really enjoy that. The issue comes from the fact that this book is 23 years old. They focus a lot of the book about what was going on in the early 90's as that was still fresh in the mind of people when it was written. Don't get stuck listening to it for 12 hours like me before realizing the age of the book. You can easily get all you info by listening to just the first half.

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lengthy and detailed: business or pop-culture?

the author's command of language and use of grandiose words helps to illustrate the nuanced life of an entrepreneur who is inarguably the major factor in the development of sports as a business. even though this is ancient history for many , it is told here with lively detail and well chosen examples linked together by subject matter and not mundane chronology. Stunning insight into American entrepreneurship.

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surprisingly great read

while I didn't like the guys voice, the book was worth listening too. really liked it

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Awesome

I am impressed with the book and happy. Hope every one like the audible. Thank you.

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Nice

Good book. Must listen by every one. Thank you soo much ....... love it .

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Inside look at early 1990's Nike

Would you consider the audio edition of Just Do It to be better than the print version?

It's a perfect companion and follow up to Shoe Dog from Phil Knight

Was there a moment in the book that particularly moved you?

Inside access to the growth of sports marketing in general and the Jordan brand in particular.

Any additional comments?

It's worth full price - and it's free!

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Mostly just a history of Nike

I picked up this book to add to my collection of business books but it doesn’t really fall into that. Rather than get into the business and how Nike is different other than the others it really is more of a corporate history. It goes a bit into the sports marketing and corporate culture but it primarily focuses on Nike’s history and major players from inception to 1994, so it’s not very enlightening from a business standpoint. In addition the author often jumps around from year to year rather than going chronologically so that he ends up repeating himself some times. If you like marketing or Nike this is probably a good book for you, otherwise you can probably skip it.

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A bit cerebral.

A bit cerebral, but entertaining his talented writer can make you think deeply about whether or not to buy an ice cream cone. The story has amazing insights into the decisions and personalities that built the Nike empire.

Great Read!

I really enjoyed reading this book. It really surprised and amaze me how much has gone on at Nike. I also learned a little more about the players that Nike endorses. I would recommend this to my friends

This book referred to poor mothers as Stupid.

Poor vs Peer pressure is not stupid parenting ever. who ever said that is awful. sorry NIKE. You lost this moms vote.