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- The Science of Unlocking What Your Clients Truly Want to Buy
- Lu par : Jody Holland
- Durée : 1 h et 51 min
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Selling is more than just convincing others to give you money.
To be a true master at sales, you create a magnetic pull toward you and your offer. You learn to control your mind in such a way that you are able to quickly connect with, adapt to, and influence those you seek to do business with.
In this book, you learn how to set up any sales relationship in such a way that you are not really selling. You are simply creating a buying opportunity that the prospect chooses to act on. It is their choice to buy because you have done everything they needed you to do to make the decision feel right, easy, and logical.
You will learn how to apply three sciences in the sales process through this book. You will learn how to use NLP (language patterns) in order to connect with others. You will learn physiognomy (face reading) in order to read anyone you meet more effectively. And finally, you will the psychology of choice which sets up buying opportunities and relationships.
Hypnotic Selling is the process of bypassing the conscious mind and tapping directly into the subconscious. It allows a salesperson to uncover what is really wanted by the prospect. Because the prospect has clearly laid out what they want/desire, you become a facilitator and a problem-solver, enabling the customer to get what they want and need, and to purchase it from you.