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Hype Yourself

A no-nonsense DIY PR toolkit for small businesses

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Hype Yourself

De : Lucy Werner
Lu par : Lucy Werner
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion. Développement commercial et entrepreneuriat Management Management et direction Marketing et ventes
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A lot of people are good at creating services and products in a biz, but the fall flat when sales don't come in. PR seems quite elusive, but as Lucy shows in her book, there is more to it that 'word of mouth'. This well thought out book is easy to listen to, and she provides a very good To Do list for the novice. She also tells you what not to do in certain circumstances such as how to write journalists, and how to structure pitch emails for ideas and press releases.

I'd say if you have a small biz, no budget for PR...this book is a must read!

Must read for any solopreneur

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