Hey you. Pay attention.

Your future depends on it.

In today’s world, your attention is under siege. Every ping, every scroll, every notification is designed to hijack the most valuable resource you have. Time management alone won’t save you—because time without focus is wasted. The real wealth of the twenty-first century isn’t money. It isn’t time.

It’s attention.

Whoever controls your attention controls your life.

Hey You! Pay Attention is your guide to taking it back. Written with warmth, clarity, and science-backed insight, Lindsay Berg shows how to cut the noise, train your focus, and reclaim your freedom in a distracted age. This isn’t another shallow productivity book or a list of quick hacks. It’s a complete framework for mastering the habits, environments, and mindset that protect your most precious resource.

This book won’t tell you to throw away your phone or meditate for hours.

Instead, it will show you how to reclaim sovereignty over your attention—to choose what truly deserves your focus and direct it with purpose.

Berg combines science, psychology, and real-world wisdom to help you live with intention instead of reaction. The result is a practical, empowering, and deeply human guide to thriving in the age of constant distraction.

Whether you’re a professional drowning in notifications, a parent juggling too much, or simply someone who feels scattered and restless, Hey You! Pay Attention gives you the tools to regain control.

Contents

Introduction — The Attention Heist

Chapter 1 — Attention Is the New Wealth

Chapter 2 — The Science of Scattered Minds

Chapter 3 — The Hidden Tax of Distraction

Chapter 4 — The Attention Audit

Chapter 5 — Cut the Noise

Chapter 6 — Build Your Focus Muscles

Chapter 7 — The Health–Attention Loop

Chapter 8 — Presence Is Power

Chapter 9 — Attention as Your Competitive Edge

Chapter 10 — Designing Your Attention Portfolio

Conclusion — The Freedom of Attention

Author’s Note